You must’ve tasted beer made of hops, barley, or yeast, but have you tasted beer made of basmati rice? Aroz Beer is changing the game by introducing India’s first bottled basmati beer! This game-changer product by SM and PM Beverages Pvt Ltd promises to re-define the craft beer arena by combining basmati rice with beer. What is it exactly and where can you find it? For that, you must keep reading!
The Brains Behind The Beer
The founder duo Shubham and Pratik casually stumped upon this idea at a birthday party in 2021. What started as a casual discussion at a party turned into a full-blown venture years later. This disruptive approach in the beer industry comes off as a fresh wave of innovation, and we certainly appreciate that!
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Why They Chose Basmati Rice
You must be wondering, out of all the ingredients to combine with a beer, why did Aroz and its founders choose basmati rice? Well, this choice has been inspired by traditional alcohol brewing methods that use rice in India. The result? A light, crisp, and low-bitter beer that just hits the right spot. With its smooth finish, the basmati beer is quite easy to drink, both for experienced beer lovers and newbies alike.
The bottled beer is quite low on the alcohol content at just 5%, offering a refreshing taste without ‘overwhelming’ you. Be it a casual house party or a breezy sundowner, this basmati beer by Aroz is just the perfect companion for you.
Why Aroz Beer Launched In Goa
Aroz Beer decided to launch their unique product in Goa owing to the state’s reputation for being a youth hotspot. The state has had a positive reputation for being a haven for partygoers and tourists alike. So, if you are in Goa the next time, you must definitely not miss out on Aroz’s bottled basmati beer!
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Unique Tech With Each Bottle
Have you been in a situation where you are at a house party and the crate is overflowing with chilled beers, but you aren’t sure what game to play or how to enjoy that beer? Well, Aroz Basmati Beer just solved that problem. Each bottle has a QR code that gives you links to 100+ party games! Yes you heard it right! From ‘Truth or Dare’ to ‘Never Have I Ever’, the ideas are endless!
Summing Up
Aroz Basmati Beer is more than just an unheard variety of beer – its an experiment, a fresh approach to traditional beer brewing. Starting from Goa, the brand plans to take over India’s beer scene with their unique product that combines two of the country’s most beloved items – rice and beer.
