We’re sure you must’ve heard of Kingfisher – not the bird, but the iconic alcohol brand! The ‘King of Good Times’ is now on a mission to foster more and more inclusivity and strengthen their community. To achieve this, the House of Kingfisher launched Queenfisher premium lager beer. It aims to embody the spirit of sisterhood and honor women.
Queenfisher Beer: An All-Women Initiative
United Breweries Limited (UBL), part of the HEINEKEN Company, launched Queenfisher: Queen of Good Times in 2024. The company is the largest beer manufacturer in India and has added the Queenfisher as its latest addition to its portfolio. The bold initiative is an attempt to honor the women in our lives and foster a sense of sisterhood. Through curated experiences and the launch of the new Queenfisher beer, the brand aims to celebrate womanhood in all its glory.
The initiative is completely run by women, be it the formulation of the limited-edition beer or even actually brewing the beer! Women have taken full charge of this limited edition Queenfisher beer to make sure that they offer a product made for and by women.
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Queenfisher Galendar
The campaign has reimagined the classic Kingfisher experience – so much so that they also reimagined the Kingfisher Calendar as the ‘Galendar’. The Kingfisher Galendar, shot by Avani Rai, features inspiring stories of real-life women and how they celebrate sisterhood through the little moments of joy in their life. Queenfisher not only features their stories but also offers a chance for you to make your own Galendar!
The brand hosted a grand launch event last year featuring many famous Indian personalities, including Dolly Singh, Kubbra Sait, Orry, Juhi Godambe, and many others. It also featured panel discussions that shed light on acknowledging stories of women and the collective sense of sisterhood through the stories of these personalities.
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Queenfisher Packaging And Price
Let’s talk about the packaging now! The Queenfisher Can feature their iconic bird with a crown on its head as a symbol of honoring women. The bird is placed against a rich purple background that also features silhouettes of women celebrating in their ways. The beer has a rich hoppy aroma and is quite smooth. It has a fruity, aromatic flavor, and is less bitter than usual beer.
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Currently, the beer is priced at INR 80 for 500 ml.
Summing Up
The all-women initiative by Kingfisher is a bold step towards inclusivity, especially when women drinking alcohol is not appreciated in our traditional society. With inspiring stories of real-life women, the Queenfisher Galendar throws light on authentic stories of sisterhood.
FAQs
What Is The Price Of Queenfisher Beer In India?
Queenfisher is priced at INR 80 for 500 ml.
Who Is The Owner Of Queenfisher Beer?
Queenfisher Beer is owned by United Breweries Limited, which itself is a part of the HEINEKEN Group.
Is Queenfisher A Beer?
Yes, Queenfisher is a premium lager beer.
