We can all agree that ‘plain’ vodka does the trick – it can surely do its job, but why drink the ordinary when you can add some desi magic to it? Smirnoff Vodka took this seriously and understood the assignment. It recently launched three new vodka flavors – Minty Jamun, Mirchi Mango, and Zesty Lime. With these new flavors, the brand looks forward to catering to the Indian palate.
Three New Exciting Flavors
Smirnoff Vodka is known for its innovative flavors that keep customers coming back. The iconic vodka brand has about 16 different flavors in its portfolio, with the likes of Grape, Green Apple, Peach, Passionfruit, Strawberry, and many others. What’s more fascinating is that there are unique unheard flavors like Whipped Cream and Kissed Caramel!
Now, to cater to a diverse Indian palate, the brand has innovated three new and exciting flavors. These flavors effortlessly blend global and local tastes and offer a unique sipping experience that feels both luxurious and nostalgic. Indians have an ever-increasing appetite for vodka, especially flavored ones, so the brand is hopeful that these new flavors will resonate with the consumers.
Speaking of the flavors, you first have the Minty Jamun which combines the refreshing minty essence with that of jamun fruits. The slightly sweet and sour taste of the jamun combines well with the mint which adds a touch of freshness to the vodka.
Up next, the brand has combined two of India’s most favorite food items – mangoes and chillies. The combination of sweet and spicy flavors truly ups the game and with this innovative Mirchi Mango flavor, you’ll be assured of that. The sweet, delicate taste of mango will seamlessly blend with the spicy kick of chillies. Perfect for a hot summer afternoon when you’re craving some juicy mangoes and a drink at the same time!
The last one on the list is the Zesty Lime flavor. No other fruit screams ‘refreshing summer’ like limes do, and the brand took notes. This summer-essential flavor doesn’t combine two different star ingredients but packs a punch just with its lime flavor. Simply combine these with a mixer or have them as they are, you’ll surely love it!
Also Read: Drinks Options If You’re Going Light Or Sober This Holi
Smirnoff Goes Desi For These Flavors
The brand takes pride in stating that the new vodka flavors have been made in the Indian soil for its Indian consumers. The vodka has undergone triple-distillation, just like its other varieties, and has been crafted keeping in mind the Indian taste palate. The vodka is free of any artificial flavoring, meaning you’ll be tasting the real essence of these fruits. Plus, it’s gluten-free as well, making it stand out from the rest of its competitors.
As for the packaging, the brand has taken notes from Indian art and architecture to design its labels. On the labels, you can see vibrant Indian-inspired motifs and illustrations that symbolize the respective flavor. The bold and bright colors on the packaging catch your attention in an instant and make you wonder in awe.
The brand is offering these new flavors in its classic 750 ml bottles. They are also available in handy, hipster packs of 180 ml. So, when are you trying out these desi-inspired flavors?
Also Read: 5-Minute Sangria: How To Make It
Summing Up
Smirnoff has beautifully captured the essence of Indian summers with its three new flavors – Minty Jamun, Mirchi Mango, and Zesty Lime. These delectable vodka flavors aren’t just unique in their taste but are also made in India, for India. The bold and captivating packaging adds to the appeal and we simply cannot resist trying out these new offerings!
