The journey of Malayali Beer is as unconventional as its creator, Chandramohan Nallur. A teetotaller who never sipped alcohol, Chandramohan’s fascination with the beer industry began during his college days in Barcelona, where he worked at an Irish pub. His passion for sales, branding, and marketing eventually led him to launch a beer brand that carries the essence of Kerala across borders—Malayali Beer.
A Unique Brew With A Cultural Twist
Launched in November 2023, Malayali Beer is not just another craft beer; it’s a distinctive rice-based lager. While most beers rely on wheat or rye, this unique blend uses Polish hops and Indian rice, creating a smooth finish. The result is a drink that stands out in the European beer market, offering a taste that resonates with both traditional beer lovers and those looking for something new.
The Story Behind The Label
The branding of Malayali Beer is deeply rooted in Malayali culture and nostalgia. The label features a striking design inspired by Kathakali headgear and the iconic Ray-Ban sunglasses worn by Mollywood superstar Mohanlal in Spadikam. This cultural homage adds a sense of pride and identity, making it more than just a beer – it’s a celebration of Malayali heritage.
A Brand Born From A War
Malayali Beer’s origins are intertwined with a historic moment. The brand name was conceived during Operation Ganga, the Indian government’s mission to evacuate stranded students from war-torn Ukraine in 2022. Witnessing the strong presence and unity of Keralites in the rescue operations, Chandramohan was inspired to create a brand that symbolizes the resilience and camaraderie of the Malayali community.
Expansion Plans And New Variants
With growing recognition, Malayali Beer is now expanding beyond Poland. The brand has ambitious plans to enter markets across Europe, the Middle East, and India. To cater to diverse consumer preferences, new variants such as Malayali Strong (6.8% ABV) and Malayali Super Strong (8.8% ABV) are in the pipeline.
Social Media Strategy
Initially managed by a two-person team, Malayali Beer’s digital presence is now taking a leap forward. Recognizing the importance of online branding, the company has partnered with Dot n Pixel, Poland’s leading social media agency, to build a robust digital identity and engage with a global audience.
Advice for Aspiring Beer Entrepreneurs
Chandramohan’s journey offers valuable insights for budding beer entrepreneurs. His advice? “Don’t box yourself into one niche. Stay open, explore, and let your product find its own space in the market.” His success story proves that passion, creativity, and cultural identity can create a powerful brand—even in an industry as competitive as beer brewing.
Summing Up
Malayali Beer is more than just a beverage—it’s a cultural movement. Rooted in nostalgia, inspired by a global event, and crafted with innovation, it represents the entrepreneurial spirit of Keralites on an international stage. As it gears up for expansion, Malayali Beer is set to make its mark, proving that a sip of culture can be just as refreshing as the drink itself.
