Tequila is already a popular liquor, but now it’s getting a serious shot of star power. Baahubali fame actor Rana Daggubati and renowned music composer Anirudh Ravichander backed tequila brand, Loca Loka, has raised a whopping $12.5 million by undisclosed investors. While the details of this investment are under wraps, the investment will definitely help Loca Loka cement its position in the Indian and the international market.
Rana Daggubati & Anirudh Ravichander Backed Loca Loka Tequila Raises $12.5 Million
Loca Loka, backed by renowned Indian personalities Rana Daggubati and Anirudh Ravichander, recently raised $12.5 million from undisclosed investors, including a family office in Singapore. This funding is a step towards solidifying the company’s financial foundation, allowing it to make advancements in its global expansion as well as research and development. Though fairly new, Loca Loka is making waves in the tequila industry, positioning itself as a new-age tequila brand.
The brand gets its name from the combination of Mexican and Sanskrit words, Loca and Loka respectively. ‘Loca’ translates to ‘crazy’, while ‘Loka’ is the Sanskrit word for ‘world’. When combined, the brand name literally translates to ‘crazy world’, capturing the brand’s commitment to providing an out-of-the-world experience to its patrons.
Meet The Trio Behind Loca Loka
Behind this tequila brand is a visionary trio, spearheading a transformation in the industry. Leading the charge is Harsha Vadlamudi, an experienced AlcoBev entrepreneur and CEO & Founder of Loca Loka. He is joined by renowned Indian actor Rana Daggubati and celebrated music composer Anirudh Ravichander.
The brand is led by Harsha Vadlamudi, Chief Executive Officer of Loca Loka. Not only is he an alumni of Harvard Business School, but also an experienced entrepreneur in the AlcoBev industry. It is under his leadership that the brand has achieved significant growth. Along with him, the brand has been backed by two of the biggest names in the Indian film industry – Rana Daggubati and Anirudh Ravichander.
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Loca Loka’s Global Debut In A Dynamic Tequila Market
The brand made a successful debut in the United States of America (USA) and Southeast Asia in 2024. In these markets, the brand launched two of its flagship products – Tequila Blanco and Tequila Reposado. These premium tequilas seamlessly blend the essence of traditional Mexican agave and the sweet, spicy notes that are typically associated with Indian cuisine. This effortless blend of the two distinct, yet similar cultures is what truly sets the tequila brand apart from its competitors.
As for the global tequila market, it is dynamic – undergoing remarkable transformation in recent years. Projections show that the market will grow from $14.13 billion in 2024 to $15.83 billion in 2025.
When it comes to India, the market is only projected to show an upward growth. In fact, it is expected that the rate at which the tequila market in India will grow will be around 12.69% from 2025 to 2033. These numbers underline how the market is only evolving and presenting new opportunities for brands to grow and adapt to changing consumer needs. Loca Loka is determined to align with consumer expectations and position itself on the global tequila map.
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Summing Up
Backed by Anirudh Ravichander and Rana Daggubati, Loca Loka has raised a staggering $12.5 million in a recent investment, thanks to undisclosed investors as well as a Singapore-based family office. It is expected that the brand will make use of this funding to expand its global reach and invest in research and development. Now, only time will tell how the new-age tequila brand utilizes this funding. Until then, why not sip some tequila?
