Amazon Launches Its Own Premium Spirit Brand

Amazon is everywhere! The e-commerce giant has expanded like wildfire in the last few years. From reaching first world countries to undeveloped towns in developing countries, the company has proved to be beneficial for the consumers as well as the entrepreneurs. 

For some time, Amazon had been planning to shift its role from being just a market platform to being a trader as well. This pushed the company to start producing its own line of products as well as acquiring other companies like Whole Foods to retail their popular products as its own on the platform.

Amazon has been facilitating a market for various spirit companies for a while but the e-commerce giant recently made headlines when it announced its plans to launch its own premium spirit brand. Under this new brand, Amazon launched a premium dry gin called Tovess in September of 2019!

Tovess Single Batch Crafted Dry Gin is contract-distilled by Alcohols Limited, which is a big chemical distribution company in the UK, at its West Midlands factory. The distillation process takes place in 18th century copper pot stills, which are some of the oldest in the country today.

Described as a well-balanced gin, the spirit is a product of a sophisticated blend of botanicals. It is infused with individually-distilled lime and grapefruit peels, resulting in a smooth Mediterranean fruity flavour profile. 

Bottled at 41.5% ABV, Tovess is available in the UK, France, Germany, Spain and Italy. A 700 ml bottle is priced at £24.99 and can be purchased on Amazon.

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