Known for their array of beers and ciders that are on every drinker’s must-have list, Asahi UK is the latest entrant into the hard seltzer category. With Viper, Asahi hopes to beat the huge competition in the category and we’re excited to see if it does.
The hard seltzer range Viper, is brewed in Pilsen in a six day long process and currently comes in two flavours – lime and cranberry. They are available in both can and bottle formats. Made without any artificial preservatives, sweeteners and colours, the hard seltzers truly stand out, especially since they are produced with spring water.
This launch will come with a special sampling campaign across the UK at large events and festivals. Viper hopes to be able to capture this giant consumer market and continue to provide more additions in their range according to what consumers want.
