Bacardi India recently announced its breakthrough into the brandy and IMFL (Indian Made Foreign Liquor) categories with the launch of Good Man – their first India-made brandy.
With a focus on revolutionising the premium brandy category, Bacardi India plans to deliver an unmatched experience to India’s modern-day consumers with this latest innovation, bolstering its brown spirits play. This premium blended brandy is the perfect combination of grain spirit and top French and Indian grape brandies, aged for at least two years in oak casks.
The brand aims to grow their business five folds by 2030 by strengthening their presence in the country, specifically through this in-house brandy. They plan to initially focus on understanding consumer sentiment and then depending on the response, move the brand to other markets. Bacardi India aims to inspire the new-age Indian drinker to enjoy a drinking experience which is of a higher quality.
Good Man was initially introduced to customers in South India. This is because the southern states presently maintain roughly 98 percent of the country’s entire brandy market share. Kerala, Karnataka, Telangana, and Pondicherry all have it on their shelves. India is a significant market for the corporation, ranking among the top ten priority markets worldwide. The introduction of Good Man aims to seize the opportunity and develop a contemporary, bold brand for modern-day consumers, leveraging Bacardi’s global and local leadership.
India is the second-largest brandy market in the world, accounting for 39% of global consumption, and the country’s second-largest spirits category. With the launch of Good Man, Bacardi has become the only international player in India’s premium brandy market, which is developing at a rate five times faster than the country’s overall brandy category.
The entry of Good Man definitely marks a great entry point for other international brands to initiate production of brandy in India.
