One of the most popular gin brands in the world, Bombay Sapphire is highly known for its smooth-textured gin and blue-hued bottle design. The gin, which was launched in 1986, stands to be one of the highest-ranked gins in the market today.
The spirit, that is known for its aroma and flavour profile, is a product of 10 hand-picked botanicals from around the world. The brand was one of the first gin brands to display the spirit’s botanical ingredients to the world, which resulted in an increased demand and popularity in the gin market.
To cater to the growing demand of personalized and Instagram-worthy drinks, Bombay Sapphire has launched Bombay Creations Gin Liqueurs gift pack that packs four 50 ml liqueur bottles of trending flavours – the pink-toned Rose that offers floral notes, the aromatic Hibiscus and the sweet summer-y Raspberry and Strawberry.
The liqueurs are distilled to complement the flavour characteristics of Bombay Sapphire gin, with an aim to offer creative consumers the option to customise their G&T drinks and an experience to explore new flavour combinations.
With a rising demand for coloured and flavoured spirits in the market, the brand plans to target Valentine’s Day and Mother’s Day to create product awareness and maximum sales.
Bombay Creations Gin Liqueurs are bottled at 20% ABV and priced at £12 in the UK. One can make purchases at the British online supermarket Ocado and the supermarket chain Sainsbury’s currently.
