The rum label Captain Morgan holds a special place in the hearts of most rum enthusiasts. Ever since the launch of the first Captain Morgan Original Spiced Rum in 1982, the label has only grown in popularity, becoming one of the most popular rum labels in the global market today. Owned by Diageo, Captain Morgan has enjoyed a widespread presence in the market in accordance with Diageo’s established distribution channels in different countries.
To capitalize on the growing trends of low ABV alcoholic offerings and lighter coloured mixers, Captain Morgan has released a Tiki-themed rum in a few selective markets recently. Captain Morgan Tiki is bottled at 25% ABV and is recommended to be mixed with lemonade and served over ice for a memorable drinking experience.
The spirit is a tropical rum offering that packs pleasant pineapple and mango flavours in each sip. It appeals to the experimentative consumers who demand unique flavour combinations from their preferred spirit brands. This offering seems to be inspired by the “adventures of the captain through the South Pacific islands”, complemented by a beautiful bottle design that brings the Tiki theme to life.
Captain Morgan Tiki is available in the markets of the UK, Czech Republic and Germany currently. It has been priced at £16.50, and is being marketed on an approved budget of £1.5 million.
I am hoping to see the liquor reach the border of our country with a budget like that. Would you buy a bottle of Captain Morgan Tiki? Tell us in the comments below.
