As per data reports, out of every 10 cocktails being purchased, 4 are rum-based concoctions. There is no doubt that rum is a popular spirit and has its own loyal enthusiasts spread all over the globe. While some prefer dark rum and others prefer white, it does not stop the enthusiasts from sitting down with their neat rum pegs and cocktails at the end of the day.
To innovate the stagnant rum market, the rum label Dead Man’s Fingers has been introducing fresh contemporary flavours to appeal to the experimentalists. The delicious flavours combined with the unique designed bottles make the brand stand out in the crowd and capture its target consumer-base.
Dead Man’s Fingers entered the market with its Spiced Rum flavour offering. It quickly garnered a fan following for its distinctive flavour profile. This introduction was a blended rum that had been infused with exotic spices, offering notes of cinnamon, nutmeg, creamy caramel, vanilla and orange to the consumer!
Following the success of Spiced Rum, the label introduced Coconut Rum, Coffee Rum, the recently-released Pineapple Rum and the very interesting Hemp Rum.
The Coconut Rum is as tropical as it can be, packing notes of mango, raisins, runny caramel, coconut ice, lime peel, vanilla and cloves. A perfect cocktail rum, it can prove to be quite addictive.
The Coffee Rum is a variation of Spiced Rum, and has been infused with roasted coffee. This full-flavoured rum offering packs hints of vanilla, raisins, chocolate orange, cumin and cloves in every sip.
The Pineapple Rum is inspired by the original Spiced Rum and is crafted by infusing sweet notes of roasted and candied pineapple into the spirit. It packs a flavour profile of soft brown sugar and nutmeg, with an aroma of aniseed and lime zest. It is best enjoyed in summers because of its refreshing and delicious taste.
The Hemp Rum is highly popular. It is a product of a classic Caribbean rum being infused with exotic spices and natural hemp and CBD! The rum offers herbal notes with hints of cola, roasted percolated coffee, hops and pine.
These flavoured rums have not only managed to wow the public but also the accomplished critics. Dead Man’s Fingers won four gold medals at Rum and Cachaca Masters 2020 for their Spiced, Coconut, Hemp and Coffee flavoured -rum offerings!
Today, Dead Man’s Fingers is one of the fastest growing flavoured-rum premium brands and has made a positive impact on the growth graph of the rum market. Pretty interesting, I would say.
