It is no news that most celebrities are successful entrepreneurs as well. While some own restaurants, production houses and apparel brands, others own liquor brands. We are already aware of Brad Pitt and Angelina Jolie’s wine label, George Clooney’s tequila (which was bought by Diageo later) and Bryan Cranston and Aaron Paul’s mezcal; to join these celebrity-turned entrepreneurs, Dwayne Johnson “The Rock” has launched his own tequila brand!
Co-founded by Dany Garcia, Jenna Fagnan and Ken Austin, Teremana Tequila is developed by Siete Bucks Spirits. Johnson revealed the tequila on his Instagram page, announcing the spirit’s official launch scheduled for this month. Teremana, which translates to ‘Spirit of the Earth’, is hand-crafted from fully-mature 100% Blue Weber agave and is distilled at the Jalisco-based Teremana Distillery in Mexico.
As per Johnson, Teremana Tequila is a product of years of hard work where he spent days taste-testing all the batches of the spirit at the distillery. His goal was to create a tequila that was the best in quality and taste and Teremana appears to be a winner!
Crafted in small batches, Teremana Tequila is bottled at 40% ABV. The tequila is all set to launch in Mexico, Canada and the US, with plans to introduce two variants of the spirit – Teremana Blanco and Teremana Reposado. The 750 ml bottles will be priced at US $29.99 and US $32.99 respectively.
Teremana will be available in three bottle sizes of 375ml, 750ml and 1l. Since Dwayne Johnson is a big fan of the spirit, he has ensured that Teremana’s character complements the nose and palate of all tequila enthusiasts. Now, all you have to do is wait for a while until you can get your hands on a bottle of the tequila!
