The gift online retailer Firebox has been spreading laughter and bliss ever since its launch in 1998. Taking creativity to another level with its wacky products, the company has made a name for itself amongst generous and playful gifters and curious buyers.
Firebox created its space in the spirit industry when it launched its highly popular Unicorn Tears gin liqueur. The liqueur’s shimmer finish made it an instant hit amongst Gen Z and Instagram-using millennials . So much so, the company introduced the 40% ABV liqueur in raspberry and blackberry flavours.
After launching a number of alcohol-infused edibles and beverages over the past few years, the Firebox is back in the market with a new range of gin liqueurs. This time around, the company has worked on its customers’ demand of having a wine and gin hybrid, which brings them to launch a collection of wine gin liqueurs!
Marketed under Firebox Creations’ Uncommon Drinks section, the company has launched three wine gin liqueurs – Red Wine Gin, White Wine Gin and Rosé Wine Gin. As this line of gin liqueurs combines the juniper-spirit with classic wine flavours, you do not have to choose between a G&T and wine anymore!
Firebox plans to capitalize on the growing trend of hybrid alcoholic beverages with this range of wine gin liqueurs. Currently available only in the UK, the 500 ml bottles are bottled at 20% ABV and priced at £19.99.
Though it is unlikely that Firebox will launch in the Indian market, I do hope for a similar platform to launch in the country in the coming times. Till then, I can only hope to try these wine gin liqueurs some day. Cheers!
