Bacardi didn’t just write their 2021 trends report for others but took notes themselves. Their premium vodka brand Grey Goose has recently jumped on the lower ABV bandwagon with their new range called Essences.
The new line boasts of three delicious flavours – Strawberry and Lemongrass, Watermelon and Basil and White Peach and Rosemary. The Essences claim to have real fruit and cold-distilled botanicals mixed in with Grey Goose vodka and is their most expansive innovation yet. The ingredients for the flavours come from all over the world including France, Sri Lanka and Thailand.
Following the trend of consumers wanting fresher tasting drinks and spritzes, these drinks are meant to be served with soda water. They also contain no sugar, artificial ingredients or carbs. Their 750 ml bottles will be available in the US for 29.99 USD.
