The spirit industry is proving to be a big supporter of sustainable development and consumption. With top bartenders basing their signature cocktails and new collaborations on the concept of sustainability, others in the industry are moving forward on the same path.
Loop, the Montreal-based beverage company has made a name for itself in the beverage sector for offering environment-friendly options to its customers. The company uses discarded produce as well as reuses grains to manufacture a line of cold-pressed juices and spirits. To make things better, the company supplies its nutritious high-fibre pulp leftovers to another company that manufactures dog treats.
The aim of Loop is to reduce food waste by using every part of the produce. To contribute more to sustainable living, the company has tied up with the snack food company Yum Yum Krispy Kernels to use their potato scraps to manufacture gin with it.
The company uses rescued grains along with the potato scraps to distil its gin. For this, they have collaborated with Distillerie Mariana in Louiseville, a distillery that is known for using raw materials to produce alcohol efficiently. The gin has a lime and ginger flavour profile which is an outcome of rescued produce as well.
Since it’s more expensive to produce gin from fermented potatoes, the cost of manufacturing a Loop gin bottle is lower than that of other gin labels in the market. A bottle of Loop gin is priced at $39.
Loop aims at rescuing 24 tonnes of potato scraps in their first year of gin operation. So, here’s a gin for a good cause!
