The world might be run BY some elite people in black suits but there is no doubt that it is being run FOR all sorts of millennials! Almost all the products in the market are targeted towards the millennial generation today and to keep us interested and loyal, industries are introducing a wider range of product lines.
In the spirit industry, Holla is one of the vodka labels that was founded to cater to the vibrant and an option-requiring generation. Co-founded by Pat Shorb and Matt Glaser in Pennsylvania, US in 2013, Holla entered the market with a grain-distilled original vodka offering which was kosher-suitable, non-GMO and naturally gluten-free. Today, the label has around 10 flavours in the market with its second-launch being the most popular – Sweetfire Jalapeno vodka. Recommended to be used for Bloody Mary cocktails, this flavoured vodka is distilled from organic sugar cane and packs a perfect slightly sweet but prominently spicy flavour profile.
Over the years, Holla has introduced many tasteful flavoured vodkas like the lemon-flavoured Lemon’s End, orange-flavoured Thirsty, Orange Ya?, cherry flavoured Cherry It and minty Amazemint but the label is known for its unconventional flavour offerings in the region.
Holla introduced a peanut butter-flavoured PBV vodka, pickles-flavoured Salvadili, cinnamon-flavoured Cinna-Mon, pumpkin-flavoured Praise The Gourd and pineapple, banana, mango and vanilla-flavoured Paw Paw! To create Salvadili, the label collaborated with the Pennsylvania-based craft pickle company Epic Pickles. Three months of hard work made the pickle-flavoured vodka a reality.
Holla vodkas are five to six times-distilled and use natural flavour-extracts and ingredients in its manufacturing process. They are packaged in glass bottles and convenient ready-to-drink pouches and are bottled at 40% ABV. Currently, the label is available in more than 100 retail outlets and bars, restaurants and breweries in Pennsylvania.
Well, I really feel like pouring myself a shot of PBV today. If you could, which flavour would you opt for?
