India’s premium gin segment is currently evolving and brands are making sure they try to make the most of it. While some brands are looking at launching a brand new premium gin in the market, some are launching new variants. Talking about variants, the super-premium spirits arm of Allied Blenders & Distillers (ABD), ABD Maestro Private Limited, has recently added a new variant to its ZOYA portfolio. Yes, the company has launched ZOYA Pink Mix Berries Gin on Thursday, April 13th, 2026. Here’s everything you must know about this new launch.
India’s premium gin segment is currently witnessing a rise in craft-led and flavour-forward offerings. The launch of ZOYA Pink MIx Berries Gin during this evolving phase by ABD Maestro is the testament of the company’s steady efforts. It is exactly in time where Indian young and urban audiences are moving towards experimental cocktails with unique flavor profiles and fun visual appeal. ZOYA is a modern, design-led gin brand that beautifully blends contemporary flavor exploration with distillation.
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ZOYA Pink Mix Berries Gin adds a new variant to the existing portfolio that has Espresso Coffee Gin and Watermelon Gin. It combines the traditional juniper base with an infusion of various berries. This includes cranberry, raspberry, strawberry and blueberry. Hence the spirit is fruit-forward that offers a smooth and refreshing finish. Its blush-toned color offers a strong visual appeal.
This gin is produced in small batches and offers a product of quality ingredients and craftmanship. It is made using premium grain neutral spirits along with some botanicals and flavor components. These flavor components and botanicals are sourced from across the globe to create a refined and balanced product.
ZOYA Pink Mix Berries Gin positions itself as a versatile offering in the market. From day time casual consumption to a party night, it can be used for a variety of consumption events.
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The versatile gin is currently available in the state of Maharashtra. ZOYA Pink Mix Berries Gin is currently planning a phased rollout in other key markets across India soon. The brand already has an established presence in India’s key markets and is looking at expanding into select retail markets and travel retail markets.
ZOYA Pink Mix Berries Gin can be purchased for INR 2,500 in Maharashtra. Managing Director, ABD Maestro, Bikram Basu mentions the expansion of the ZOYA portfolio as an opportunity to reimagine the gin experience.
ZOYA Pink Mix Berries Gin by ABD Maestro is here to give you a nice fruit-forward berry gin experience. The gin is currently available only in Maharashtra and with the ingredient list and visual appeal, it is surely worth a try!
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