The new RTD launch brings a splash of tropical refreshments this summer.
There’s some refreshing news for all vodka lovers—Absolut has teamed up with Sprite once again to launch a brand-new ready-to-drink (RTD) cocktail in the UK: Absolut Vodka & Sprite Watermelon. Launched on 1st April 2025, this summer-perfect mix is all set to become your new go-to.
A Summer-Ready Sip
With a 5% ABV, the 250ml canned cocktail blends Absolut’s premium vodka with Sprite’s signature lemon-lime flavor and a juicy watermelon twist. The result? A light, fizzy drink that’s bold in flavor yet refreshingly smooth—perfect for summer socials, park picnics, or rooftop hangouts.
The new flavor follows the successful global debut of the original Absolut & Sprite RTD launched in 2023, which quickly became a crowd favorite thanks to its crisp profile and easy drinkability. This product was also available as a 250mL can with an ABV of 5%. It was also first launched in UK and then introduced to other European countries like Germany, Spain, and Netherlands.
Distribution & Availability
Coca-Cola Europacific Partners (CCEP) is handling the distribution. You can now find the new flavor at all major retailers that stock 21+ CCEP products. It’s priced at £2.30, which comes to around ₹260 INR. That makes it both accessible and indulgent—a sweet spot for everyday refreshment.
Backed by A National Campaign
Absolut and Sprite are making a significant splash with their latest release, launching a nationwide summer campaign that is already in full swing. This comprehensive initiative features a mix of digital promotions, engaging influencer collaborations, and exciting in-store activities designed to create a buzz. The target audience for this campaign is young adults who crave bold, flavorful, and convenient beverage options that fit their dynamic lifestyles.
The Rise of Watermelon In Beverages
Watermelon has emerged as one of the top trending flavors in alcoholic beverages over the past two years, thanks to its fruity, sweet profile and natural refreshment appeal. Brands like Smirnoff, Burnett’s, Schnapps, and more across the globe are tapping into this trend, and Absolut’s new launch is perfectly timed to capitalize on this shift in consumer taste.
Wrapping Up
The Absolut Vodka & Sprite Watermelon is here to shake up summer and be your crisp companion. With premium vodka, zesty citrus, and watermelon goodness in one chilled can, this new RTD is all set to become the flavor of summer 2025.
Ready to sip on the tropics? This might just be your next favorite drink.
