Every time one sits down to list the best ready-to-drink alcoholic beverages, Wild Drum is a name that surely tops the list. It is one of India’s first independent, homegrown hard seltzer brands. The brand is known to offer a vegan, low-calorie, and gluten-free alcoholic beverage. This alcoholic beverage is made from alcohol, clear carbonated water, and natural fruit flavorings. It pioneered the low-calorie drinking shift in India’s ready-to-drink (RTD) market, and so we thought of bringing more about this brand for you! From alcohol percentage to flavors, here’s everything you must know about Wild Drum Hard Seltzerr.
Wild Drum Hard Seltzer was founded by entrepreneurs Vineet Shivhare and Manan Trivedi in 2021. It emerged to capture the global ready-to-drink (RTD) hard seltzer trend in India. The brand was created to target the post-COVID health-conscious millennials and Gen-Zs. They recognized that all health-conscious millennials and Gen-Zs were looking for a drink that could replace sugary pre-mixed cocktails and calorie-dense beer, as they did not wish to compromise on their fitness goals.
Willing to fill this gap, the brand spent about 18 months formulating a light and clear carbonated alcoholic beverage. It was formulated using master brewers from the United States and Canada. The brand was launched in August 2021 by debuting the initial state distribution across Goa, Madhya Pradesh, and Maharashtra. They distinguished themselves from others with gluten-free, sugar-free, low-calorie (under 99 kcal), and vegan seltzers. These varieties catered to various social settings.
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Wild Drum Hard Seltzer pioneered offering two distinct Alcohol By Volume (ABV) strengths: 4.75% and 8%. This was launched to suit both casual daytime and fun nighttime drinking. These hard seltzers were launched across a line-up of fruit-infused profiles including Lemon-mint, Peach, Mango, Berry, and Pure.
The brand partnered with youth-centric festivals, lifestyle, music events, and concerts, and in no time, positioned itself as a major Indian homegrown seltzer brand. They can be actively seen collaborating with homegrown techno/EDM music, art, street dance, and alternative sports circles.
Pure is designed for all the minimalist drinkers as it strictly focuses on a neutral, alcohol base with carbonation. It does not include any sweeteners or flavors, hence the name Pure. This drink functions similarly to an elevated vodka soda in a can. With minimal calories and zero sugar, this drink offers a blank-canvas drinking experience that can be easily enjoyed directly from the can or over ice along with some fresh garnishes like cucumber strips or fresh berries. It is one of the top choices for consumers who are calorie-conscious.
The Mango flavor is known for delivering a distinctly tropical profile that balances sharp carbonation and the natural aroma of Indian mangoes. Unlike the sugary mango-flavored alcoholic beverages, this beverage skips heavy syrups, which keeps the taste subtle but crisp. The initial sip opens with a burst of fruitiness and offers a clean finish without any sugary residue on your palate. It can be paired exceptionally well with spicy snacks and is perfect for people looking for a low-calorie tropical drink.
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Lemon-Mint is known for blending bright citrus acidity with a nice cooling botanical finish. The first sip of this flavor opens with a sharp burst of natural lemon zest, which cuts through the effervescence cleanly. It is immediately followed by a refreshing, smooth mint note. It mimics the feel of the classic mojito without any extra calories or heavy sugar load. This profile is perfect for hot afternoon sessions, outdoor festivals, or can even be used as a palate cleanser. It can be served alongside rich and savory food.
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The Peach flavor is known to offer a good balance of high effervescence and stone-fruit sweetness. Instead of overpowering the drink with some intense artificial flavors, this drink relies on aromatic peach essence that offers an easy and smooth drinking experience from the very first sip till the last one. The peach notes are lifted by carbonation, which offers a pleasant aroma and a crisp dry finish. It appeals to consumers who prefer less aggressive or gentler fruit profiles for social setups and casual evening catch-ups.
The Berry profile is known to offer a tart and fruit-forward experience which blends subtle blueberry and blackberry notes with sharp carbonation. It is designed to offer a balance of tangy and sweet nuances without relying on any added sugars or artificial syrups, offering a light finish. The effervescence lifts the natural berry aroma, offering a clean, crisp sip that avoids the heavy aftertaste of typical fruit cocktails. It is the perfect choice for evening hangouts and pairs well with savory snacks and appetizers.
It is one of the distinguishing facts about the brand that they do not alter the alcohol strengths as per the flavor. Wild Drum Hard Seltzer offers its flavors in two distinct alcohol by volume strengths.
This is the standard and easy-drinking option, which is perfect for casual day drinking. All five flavors are available in all regular or mild strengths.
Pure: 4.75% ABV
Mango: 4.75% ABV
Lemon-Mint: 4.75% ABV
Peach: 4.75% ABV
Berry: 4.75% ABV
This is the hard-hitting alternative to strong beers for night drinking. Only four flavors are available in strong strengths.
Pure: 8% ABV
Lemon-Mint: 8% ABV
Peach: 8% ABV
Berry: 8% ABV
Also Read: Raksha Bandhan Gifting Guide: 10 Bottles To Gift For Your Brother Or Sister
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Wild Drum Hard Seltzer | Mumbai | Delhi | Bangalore |
Mango | INR 150 | INR 150 | INR 150 |
Pure | INR 150 | NA | NA |
Lemon-Mint | INR 150 | INR 150 | INR 140 |
Pure (strong) | INR 250 | INR 200 | NA |
Peach (strong) | NA | INR 200 | NA |
Wild Drum Hard Seltzer is one of the best homegrown brands that caters to people who are health-conscious and prefer low-calorie drinks. My friends who are very health-conscious but still do not wish to miss out on the alcoholic fun love this brand and the fact that they offer a proper distinction between alcohol strengths.
Known as one of India’s first independent, homegrown hard seltzer brands, Wild Drum Hard Seltzer is a ready-to-drink beverage. It offers flavors like Lemon-Mint, Mango, Peach, Pure, and Berry in two strengths: 4.75% and 8% ABV.
