American craft whiskey brand Varchas, from the house of Shankar Distillers (Troy, Michigan, USA), has carved a name for itself globally with its award-winning Varchas Straight Bourbon, Straight Rye Whiskey, and the popular Detroit Reserve. Over the past two years, the brand has gained significant recognition in India, appealing to enthusiasts who appreciate authentic craftsmanship. Taking its vision of innovation further, founder Varchasvi Shankar has now unveiled a new whiskey variant that blends traditions across continents – Indus Gold. This release marks a significant milestone in the brand’s Indian journey, offering a unique fusion of American, European, and Asian influences.
After years of distilling expertise and experimentation, Varchasvi Shankar sought to create something distinctive for Indian whiskey lovers. His goal was to design a spirit that goes beyond borders, bringing together the richness of American Bourbon, the heritage of Scottish Scotch, and the emerging vibrancy of Indian Single Malts. Indus Gold embodies this vision – a whiskey that reflects global craftsmanship while resonating with the adventurous Indian palate.
Indus Gold is not just another blended whiskey; it’s a cultural collaboration in a bottle.
The outcome is a whiskey that respects tradition while embracing innovation. Each sip captures layers of smooth bourbon richness, gentle spice, and a hint of peat, culminating in a versatile drink that can be enjoyed neat, on the rocks, or in classic cocktails.
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Upon launch, Indus Gold has been well received in India, particularly through blind tastings with both whiskey enthusiasts and members of the hospitality industry. It has earned high ratings for its distinctive flavor profile, balance, and quality. The whiskey is being positioned not just as a drink, but as an invitation to explore the art of fusion – a spirit that tells a story of global craftsmanship while appealing to Indian sensibilities.
Currently, Indus Gold is available in select markets across Goa and Karnataka through premium retailers and establishments.
The whiskey is offered in 750 ml and 180 ml bottles, with a price range of INR 2,800 to INR 3,500, making it accessible for both seasoned collectors and new explorers of premium spirits.
Shankar Distillers has plans for gradual expansion in India through strategic partnerships, distribution networks, and consumer education initiatives. The aim is to showcase not only Indus Gold but also the broader Varchas whiskey portfolio, reinforcing its position as a serious player in the premium whiskey segment in India.
Speaking at the launch, Mr. Varchasvi Shankar described Indus Gold as a “historic moment for Shankar Distillers and a game-changer for the Varchas portfolio.” He emphasized that the smooth bourbon base, combined with spice and a whisper of peat, will enthrall whiskey enthusiasts across India. His statement highlights the brand’s ambition to blend heritage with innovation, appealing to discerning drinkers who value both authenticity and new experiences.
With the launch of Indus Gold, Varchas has made a bold statement in India’s premium whiskey market. By fusing American Bourbon, Scottish Scotch, and Indian Single Malt, the brand has created a whiskey that embodies global craftsmanship and adventurous spirit. Currently available in Goa and Karnataka, Indus Gold is expected to pave the way for wider expansion, solidifying Varchas’ presence in India. For whiskey lovers, this is more than just a new variant – it’s a chance to savor a world of flavors in one glass.
