Minute Maid is popular in the Indian market for serving ready-to-drink pulpy orange juice. Once a part of our childhood nostalgia, Minute Maid has now decided to make our adult lives better by introducing vodka-spiked ready-to-consume drinks. Yes, you heard that right! Vodka-infused Minute Maid might seem like it’s straight away from an April Fools campaign, but trust us that it’s very well a reality.
Vodka-Spiked Minute Maid: All That You Need To Know
Beverage giant Coca-Cola, through its brand Minute Maid, has introduced vodka-infused ready-to-drink beverages as it eyes to enter the canned cocktail sector. The drinks will be released through Coke’s alcohol subsidiary Red Tree Beverages which was established in the year 2023. These drinks will have an alcohol by volume (ABV) of 5%, similar to that of a usual beer bottle – LIKE... Even if these drinks are alcoholic, they will not be carbonated beverages.
As of 2025, the brand has launched 4 Vodka Punch flavors as well as Pink Lemonade Vodka and Lemonade Vodka. The 4 Vodka Punch flavors include:
- Classic Punch
- Tropical Punch
- Berry Punch
- Citrus Punch
The brand promises that the drinks will be ‘no fuss’ beverages – meaning you need not mix, stir, or do anything else. Simply pop open the can and enjoy the vodka-infused goodness.
While Coca-Cola as a brand is known for its carbonated beverages, its subsidiary brand Minute Maid has had a reputation for giving us fruit-based beverages. Now, with this ambitious foray into the ready-to-drink (RTD) alcoholic beverage market, the brand can be seen venturing into unexpected waters.
This launch showcases a broader evolution in the RTD space – an evolution towards spirits-based cocktails and non-carbonated juice refreshers.
Also Read: 5 Summer Cocktails To Make With Tequila
Minute Maid Wine Cocktails And The Rise Of RTDs
Minute Maid Spiked Lineup originated with the flavored wine cocktail range. These wine cocktails are in four interesting flavors:
- Lime Margarita
- Strawberry Daiquiri
- Pina Colada
- Blue Hawaiian
These are available in two variants: 200 ml cans as well as 1.5 liter bottles, meaning you can enjoy them the way you want to.
Since its founding, Red Tree Beverages has helped launch ambitious products in this market. These include the launch of Topo Chico Hard Seltzer, Jack Daniel’s & Coke and Fresca Mixed with Constellation Brands. The rise of Surfside, a vodka tea and lemonade brand saw 378% growth in 2024. And this proves that premium, spirit-forward RTDs are only getting more and more demand among new-age consumers. So, it will be interesting to see how the latest introduction of vodka-infused ready-to-drink beverages fare in this market.
Also Read: Tax On Alcohol In India: How Excise and GST Shape the Price of Your Drink
Summing Up
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Coca Cola and Minute Maid have been iconic beverage brands in their own right. So, with the introduction of vodka-infused Minute Maid, the beverage giant eyes to push itself in a completely new market. While it is not available in the Indian market yet, we might soon see these colorful cans making their way to our store shelves. No need to wait for the weekend to hop into a bar and order vodka cocktails – just crack open a can and let the good times roll!
