Delhi residents, get ready to enjoy a crispier, lighter version of beer, adding to your city's vibrant beer scene. United Breweries Limited (UBL) has officially launched Heineken Silver in Delhi. This marks a significant step for Heineken as it expands its presence in India by entering the capital city. The timing of this launch is perfect, as consumers are increasingly leaning towards international mild beers that offer a refined, easy, and high-quality drinking experience.
Heineken Silver is now easily available in Delhi from the end of November 2025. The product will be available across various retail outlets and bars in the capital city of India. This is according to Heineken’s disclosure to exchanges.
The beer is known for its refreshing, clean flavor, delivering a smooth finish. It is a light beer specifically crafted for those who want a familiar taste without the heaviness typically associated with regular beers.
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Consumers these days, especially the Gen Zs, are wishing to opt for smoother and lighter beers. But while they wish for something light, they do not want to miss out on the flavor of regular beer.
Heineken Silver delivers exactly what consumers desire: easy enjoyment with its lighter profile, all while preserving the essential flavor. Positioned in the premium segment, it serves as a smoother alternative to traditional beers. This brew perfectly captures the energy and vibe of Delhites, making it ideal for casual social settings.
Heineken Silver offers a refreshing taste with fruity notes such as citrus and green apple, beautifully balanced by mild hop bitterness. The texture features a light and crisp mouthfeel, complemented by a pleasant non-bitter aftertaste and moderate carbonation, making it easy to drink.
This beer presents a subtle floral hop aroma and a light golden hue, with hints of sweet malt or banana. The cold lagering process at -1 degrees Celsius effectively removes harsh tannins, resulting in a product with less bitterness.
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The Chief Marketing Officer of United Breweries Limited, Vikram Bahl, has highlighted the role of Heineken in elevating the premium category. He mentioned that they are very excited for consumers to try and enjoy this new offering in Delhi and soon make it a part of their social experiences.
The beer, which is classified as a premium mild lager and will at the launch only serve in the domestic market. The price of this mild lager is INR 155 for a 330 ml can, INR 180 for a 500 ml can, and for a 650 ml bottle, the price will be INR 305.
With a light body and watery yet crisp feel, Heineken is all set to offer Delhities with something different, light, and fun without them having to give up on their love for beer with its new launch.
