The drinking scene changes drastically every few years all over the world. There was an era of hard liquor and masculinity being defined by the consumption of neat drinks. Times have changed to accommodate women alcohol consumers and a world where hard liquor is not the epitome of alcohol manufacturing on earth.
With Millennials and Generation Z ruling the alcohol market, here is how drinking has changed in 2019.
I Wise, U Wise, V All Wise
It has been observed and reported that alcohol enthusiasts have taken a balanced approach to their enthusiasm, and it has not affected the sale of liquor negatively.
People are not drinking under peer pressure as the time is passing, leading to an entry of low abv drinks and non-alcoholic beer in the market. Alcohol manufacturers are cashing in on this new consumer consumption pattern by introducing seltzers and non-alcoholic beers.
Budweiser just launched their 0.0 beer in India after studying the market.
Momento Momentum
People are drinking with their buddies over soccer and cricket matches! It is all about an experience now.
This World Cup, bars were packed with cricket fans drinking over every run India was making. The places saw more crowd coming in than any other day.
People want to experience and cherish their alcoholic beverages in today’s time. It is not just a stress-buster anymore.
Vasco Da Rum
People aren’t afraid to explore new alcohol in today’s market. Gone are the times when people stuck to their one brand of whiskey and rum. More and more people are trying what the world is distilling and fermenting. New fruit wines, meads and regional drinks are flooding the market as the consumption patterns are changing for the positive. More craft beers and region-specific drinks are hitting the global stores because of this.
Crafting Couch
Young alcohol enthusiasts are following their dreams by entering the beer market all over the globe. Craft beer has become widely popular, giving its consumers a better quality and taste than the mass-produced beer available at the stores.
Also, people are more willing to support local entrepreneurs today. The chance of contributing to a better world is encouraging young adults to opt for sustainable alcohol options now.
In India, brands like Bira, Simba and White Owl have changed the beer consumption scene in a matter of 3 years!
