India is home to some of the finest and most high-quality homegrown whiskies in the world. Many Indian whisky brands are shaking up things on a global scale. And now, there’s a new entrant in the Indian whisky market in the form of Singhasan! Claiming to be India’s first 100% premium blended whisky, Singhasan is here to change the whisky game and we’re living for it!
Singhasan, India’s First 100% Premium Blended Whisky By Modi Illva
Modi Illva, a leading alco-bev company recently introduced its premium blended whisky in the Indian market. It is the same company that introduced its flagship brand, House of Rockford (Rockford Classic and Rockford Reserve), that disrupted the Indian whisky market. Plus, it also launched Arctic Vodka, winning over customers in different alco-bev segments and gaining significant market share. Now, the company has launched its signature premium blended whisky, named Singhasan.
What’s so unique about this whisky, you may ask? Well, it is a unique, one-of-its-kind blend, combining the finest Indian malts and Indian grain spirits, mellowed with oak. This move to produce a premium blended whisky marks a milestone in the Indian whisky segment by showing the world that it’s completely possible to produce authentic and high-quality whisky using entirely homegrown ingredients and expertise.
Also Read: First-Time Drinkers Guide: What To Know Before Your First Sip
Singhasan: World-Class Spirit Made In The Indian Soil
The premium whisky reflects India’s long-standing prowess in making high-quality, world-class spirits. Combining the finest Indian malts sourced from across India, the blend includes smooth Indian grain spirits. This results in a rich, golden-hued liquor captivating enough just from the looks of it.
As you take in the aroma of the drink, you’ll be greeted with well-balanced notes of mature oak, and vanilla, as well as hints of oak, and citrus. This lends the drink a warm, inviting aroma that you simply can’t resist. On the palate, it is smooth, rich, and complex, delivering a velvety, full-bodied experience. The drink leaves a lasting impression, lingering on your taste buds long after you’ve taken a sip.
Abhishek Modi, Managing Director of Modi Illva quoted during the launch, “We have always believed in the potential of Indian ingredients and craftsmanship, and with Singhasan, we are not just showcasing that to the world, we are contributing to a new era in the Indian alco-bev industry”.
He further continued, “For too long, the perception has been that imported equals premium. Singhasan challenges that notion. It represents a significant step in expanding our whisky portfolio, allowing us to offer a truly exceptional Indian whisky that caters to discerning palates. It is a testament to our commitment to innovation and our belief in the potential of Indian craftsmanship”.
Singhasan is now available at top retail stores across Goa, Punjab, Chandigarh, Odisha, and Haryana, and will soon be available across India.
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Summing Up
Singhasan is not just your ordinary whisky, it is a milestone in the Indian market, A reflection of India’s craftsmanship in the alcohol industry, Singhasan is a bold new entry here to change the game. So, when are you planning to get your hands on Singhasan?
