Tilaknagar Industries has been a pioneer in India’s brandy-making industry since 1933. Producing the world’s second most-sold brandy in the form of Mansion House Brandy, the industry giant recently introduced its first premium brandy – Monarch on November 27, 2024. Even though brandy is the second-most consumed spirit in India, its luxury segment lacks a standout product. With Monarch, the luxury brandy segment is set for a much-needed standout offering consumers a unique experience that’s both local and luxurious.
Formation Of The Monarch Premium Brandy
The idea of debuting Monarch stems from the desire to elevate Indian brandy’s status to match international standards. It is the culmination of decades of distilling expertise and innovation and crafting the best experience possible. The Monarch Legacy Edition is a blend of French grape spirits, aged up to eight years in French oak casks, and Indian grape spirits sourced from the Sahyadri region of Maharashtra. The spirit is distilled using traditional coal-fired copper pot stills, a hallmark of French Cognac craftsmanship. This creation leads to a brandy that is a beautiful amalgamation of French techniques and Indian conditions and topography.
Flavors Of The Monarch Premium Brandy
Born in the lush Sahyadri region of Maharashtra, it is a premium 100% pure grape brandy. Made from Ugni Blanc grapes, the brandy is aged in ex-wine French oak barrels for up to 8 years. This results in a rich symphony of refined flavors – it has rich grape and fruit aromas, with hints of apple, nutmeg, and subtle tobacco. A gentle sweetness transitions the spirit into creamy oak and indulgent dried fruits. The dense Sahyadri climate intensifies flavor extraction during maturation, inspiring it with the timeless techniques of French brandy-making and the flavors of India, ultimately capturing the best of both worlds. This rich, creamy flavor elevates Indian brandy to an art form, rather than just being known as a spirit.
Monarch Premium Brandy’s Packaging And Price
The Monarch’s packaging is a standout, as its brand draws inspiration from royalty. The bottle features a rounded decanter design, complimented by the rich, amber hues of the brandy. The upper half of the bottle features intricately carved ridges and the center features its distinct label. The bottle is neatly adorned in a luxurious box depicting ancient emperors, offering a truly regal, sophisticated, and refined drinking experience. The Monarch presents a premium experience and reflects the growing demand of Indian consumers in the luxury drinking sector. The brand is hopeful of positioning itself as the go-to premium choice for its consumers. Not just in India, but also in international markets.
It is currently available in Maharashtra at INR 6750 for a 750 ml bottle. The brandy will soon be on shelves in Goa, Karnataka, and Puducherry by early 2025.
Summing Up
The Monarch is a premium brandy experience that Indians are surely going to like. Just like Indian gins and whiskeys taking over the world, it’s high time that Indian brandy takes center stage. Even though the brandy is available in Maharashtra, however, it’ll soon be available in other Indian states. Are you excited to try out this drink?
FAQs
How To Enjoy Brandy?
Brandy can be enjoyed best when served neat. If you prefer your brandy diluted, you can have it on the rocks.
What Is A Good Mix With Brandy?
Even though brandy is best enjoyed neat or on the rocks, it can also be enjoyed when mixed up with a splash of lemon juice or soda.
Is Brandy Better Than Rum?
It depends entirely on your preferences. If you’re someone who prefers a stronger effect, go for rum, but if you’re looking for a smoother and more relaxed effect, brandy will suit you better.
