A herbal, dark-green liqueur initially marketed towards hunters is one of the most popular liqueurs in the world today. Yes, we’re talking about Jagermeister! Produced by combining 56 ingredients, the herbal liqueur, it is not just a drink but one steeped in history, heritage, and German craftsmanship. In this article, we shall take a look at the Jagermeister price in Chennai and some more useful information!
More than 80 years ago, Wilhelm Mast’s son Curt steered the family’s vinegar factory business and wine shop in a completely different direction. He spent several years perfecting the Jagermeister recipe. Made with 56 natural ingredients, including herbs, roots, and spices, the herbal liqueur was launched in the German market in 1935.
With 35% alcohol by volume content or 70-proof, Jagermeister was initially marketed towards hunters. Its taste found success in other market categories, then outside Germany, and soon, all over the world. In fact, the word ‘Jägermeister’ is German for ‘Master Hunter’, where ‘Jäger’ means ‘hunter’ and ‘Meister’ means ‘master/expert’. The name was chosen by Curt Mast to reflect his love for hunting and in honor of St. Hubertus, the patron saint of hunters.
The story of Jagermeister begins with Wilhelm Mast’s son Curt Mast steering the family vinegar business and wine shop into a new direction, almost 80 years ago. He spent many years perfecting the Jagermeister recipe, combining different botanicals. Eventually, the recipe included 56 different natural ingredients, including herbs, roots, and spices. The product was launched as a herbal liqueur in 1935 in the German market.
Jagermeister was initially marketed as a drink for hunters. With 35% alcohol by volume or 70-proof, the herbal liqueur found success in Germany and then in global markets. The word ‘Jagermeister’ is German for ‘Master Hunter’ where ‘Jager’ translates to ‘hunter’ and ‘Meister’ means master/expert. Let’s take a look at why this name was chosen and how the iconic logo and bottle came to be.
The drink’s name has been kept in honor of St. Hubertus, the patron saint of hunters in German culture. Not only does the drink’s name pay homage to the patron saint, but the bottle and the logo too pay respect to the saint.
The iconic logo of Jagermeister takes inspiration from the saint’s vision of a stag with a cross above its head. When it comes to the bottle design, the bottle was designed to ‘take a beating’ as quoted by Curt Mast. He was looking for a bottle design that felt sturdy and was durable in the long run. To find the right bottle, he tested different designs by dropping them on the floor until one bottle passed. That bottle is now the Jagermeister bottle, easily identifiable thanks to its deep green color and rectangular shape.
TASMAC stands for Tamil Nadu State Marketing Corporation Limited. It is a government-owned company that holds exclusive rights to wholesale and retail alcoholic beverages in Tamil Nadu. TASMAC, established in 1983, is responsible for managing the state’s liquor shops, including deciding the maximum retail price of retail liquor.
Here are details of the Jagermeister price in Chennai. Note that the price is based on the official TASMAC circular for imported foreign liquor for 2025-2026.
A popular vote on the best way to drink Jagermeister amongst your friend group will likely result in one unanimous answer: the Jagerbomb! In case you didn’t know, the Jagerbomb is a mixed drink made by dropping a shot glass of Jagermeister into an energy drink, usually Red Bull!
While a Jagerbomb is definitely popular, there are many more ways to have Jagermeister. And here are some of them:
Ice cold shots: Easy-to-assemble, quick to consume, perfect for parties and celebrations
Cocktails: Require minimum ingredients, perfect for casual and slow sipping, brunches, dinners, and dates.
Jagermeister goes well with carbonated sodas, energy drinks, or even natural (clear) juices such as apple juice, orange juice, or passion fruit juice.
In this article, we’ve mentioned the Jagermeister price in Chennai as per the official TASMAC circular dated 2025-2026. The herbal liqueur, packed with the goodness of 56 botanicals, is one of the most popular liqueurs in the world, and for pretty good reason. Initially marketed towards hunters, this liqueur is now a favorite among party-goers. When are you trying out this delicious herbal liqueur?
