Iconic Irish whiskey brand Jameson and the well-known champions of live music – Sofar Sounds have come together to help the music industry thrive a little during a difficult time.
This series called Seen and Heard is set to promote the live music industry which has had a major upset in the times of Corona and social distancing. With their online Listening Room they will provide a virtual platform for 15 talented musicians from the UK and they hope to be able to garner support for them from live music fans around the world. For two weeks, an artist will be performing every night in a 20 minute set. Interviews of artists such as Tiërny, IMO and Otis Mensah, along with the gigs have been pre-recorded but will be broadcast live on Youtube.
Jameson also plans to allow fans to buy drink kits which include ingredients to make – Jameson Caskmates Stout Edition and aromatic tonic water; Jameson, ginger ale and lime; and Jameson Black Barrel Old Fashioned. So if you’re in the UK, get your orders in and sip as you watch amazing music talent entertain you from the comfort of your home.
