India’s dynamic alcoholic beverage market just got more exciting for vodka enthusiasts. Two premium homegrown vodka brands, Lucid Vodka and Cashmir Vodka, have officially made their debut, signaling a fresh wave in the country’s spirits landscape. These launches not only showcase innovation in Indian distillation but also offer compelling alternatives to global labels, which traditionally dominate vodka shelves in the country.
Here’s everything you need to know about these newly launched Indian vodkas that are already creating a buzz among connoisseurs and casual sippers alike.
A New Era of Indian Vodka
The Indian spirits market, long dominated by whiskies and rums, has seen increasing interest in clear spirits like gin and vodka over the past few years. Homegrown brands are now stepping up to meet evolving consumer palates, blending heritage with innovation. The launch of Cashmir and Lucid marks a bold step toward redefining vodka in an Indian context — premium, purposeful, and locally rooted.
Cashmir Vodka: A Tribute to Kashmir’s Pristine Essence
Cashmir Vodka is the newest entrant in the premium vodka category, crafted by the team behind acclaimed Indian spirits like Indri-Trini single malt and Camikara rum. Staying true to its name, Cashmir is deeply inspired by the scenic beauty and tranquility of the Kashmir valley.
Distilled from organic Indian winter wheat, this vodka uses pure glacial water sourced from Kashmir, a rare attribute in vodka-making. It undergoes seven rounds of distillation to ensure ultra-smoothness and clarity, resulting in a luxurious, velvety mouthfeel.
Positioned as a limited-edition luxury spirit, Cashmir is not just about taste, it’s an ode to refined craftsmanship and the mystique of Kashmir. The packaging also echoes elegance, making it a standout on any bar shelf.
Lucid Vodka: Minimalist, Modern, and Made for Summer
Lucid Vodka brings a new kind of energy to the Indian vodka market—clean, contemporary, and effortlessly sophisticated. Made from high-quality grains and refined through a multi-stage filtration process, Lucid delivers a crisp, smooth taste ideal for light cocktails or classic martinis.
Unlike many heavily marketed global brands, Lucid positions itself as understated luxury. Its minimalist bottle design and smooth finish appeal to those who appreciate simplicity done right. This INR 1200 vodka is perfect for summer cocktails, brunches, and rooftop evenings.
Already appearing in premium bars and restaurants across India’s metros, Lucid is gaining attention for being both accessible and aspirational.
Summing Up
With Cashmir offering heritage-driven opulence and Lucid bringing in a cool, modern edge, the Indian vodka category is finally seeing a nuanced expansion. These brands challenge the dominance of imported vodkas, showcasing how Indian ingredients and craftsmanship can rival international standards.
Whether you’re sipping on a sleek Lucid martini at a rooftop lounge or indulging in the rich notes of Cashmir on a special evening, both vodkas promise to elevate your drinking experience. As India continues to rise as a hub for premium homegrown spirits, these two brands are setting a strong precedent for what’s to come.
Cheers to new beginnings — Indian vodka just got a whole lot more exciting.
