The world of alcohol is seeing new and new products being launched every other day. Be it a shining new bottle of tequila or celebrities launching their brand, these new launches are leaving no stone unturned when it comes to innovation and marketing. If you haven’t caught up on the plethora of new launches so far in 2025, here’s us telling you about 9 new launches in the world of alcohol that you should know about.
9 New Launches: New Tequila, Canned Cocktails, Celebrity Launches And More
1. Shak.r
Do you, too, wish that you had ready-to-drink cocktails available in a can? Well, one French spirits company, Spiribam, has done it for you. Spiribam has launched Shak.r, a ready-to-drink (RTD) range of cocktails. No preparation required – just shake the can and you’re good to go!
Shak.r offers this range at an alcohol by volume (ABV) of 14% in 125 ml cans – perfect for casual sipping on the go. The range was designed to make serving premium cocktails easier for professionals. Not only would this ensure consistent quality but also help in maintaining cost control and improving customer experience.
The brand aims to market this range of RTD beverages to high-traffic on-trade venues. Also, it aims to become the ultimate go-to product at cultural festivals, events, and concerts, as the Gen Z and millennial consumer base is their major target audience. This range is available in four delicious flavors: Espresso Martini, Pornstar Martini, Margarita, and Strawberry Daiquiri. We don’t know about you, but we are quite excited for these RTD beverages to launch in India!
2. Sexy Fish Vodka
Sexy Fish is a well-known Asian-inspired restaurant with locations around the globe, including Miami, London, and Dubai. Now, this acclaimed restaurant has launched its liquor: Sexy Fish Vodka! This premium vodka has been crafted in collaboration with Hawkridge Distillers in the United Kingdom. It is double-distilled and triple-filtered, and features a hint of honey.
View this post on Instagram
The vodka has been bottled at 42% ABV, offering a rich, bold, and flavorful offering in every sip. The liquor has been designed to complement Sexy Fish’s Japanese-inspired menu that perfectly captures the umami and subtle flavors of Japanese cuisine.
As of May 2025, the vodka is exclusively available from three Sexy Fish locations – London, Miami, and Manchester. Not just that, but these restaurants will also introduce a new cocktail on the menu, the Sexy Fish Martini, that will honor the launch of the new vodka.
Also Read: India-UK FTA Drops MIP on British Alcohol
3. Four Pillars X Lune Croissant Gin
Have you ever imagined infusing a croissant in gin? It might sound offensive to some French people, but Four Pillars has unveiled a quirky new product that is turning heads.
Four Pillars, known for their innovation, collaborated with Melbourne-based Lune Croissanterie to create ‘Croissant Gin.’ If you’re unsure about what this new liquor entails, let me clarify: it’s unlike anything you might expect!
This gin is made through an infusion process using Lune’s clarified butter. The result is a smooth and velvety gin that features notes of roasted almonds, lemon myrtle, oranges, vanilla, wattleseed, and nutmeg. This buttery gin is poised to outshine other gins on the market. Whether you enjoy it in a classic gin and tonic or a delightful Gin-tini, this unexpected fusion of patisserie and liquor will surely take your breath away!
4. Jameson Triple Triple Chestnut Edition
The world’s most awarded and bestselling Irish whiskey just launched an exciting new product, the Jameson Triple Triple Chestnut Edition. The new whiskey is meant to be a fresh take on the signature smooth, velvety taste of Jameson that has catapulted the brand into fame and prestige. Made in Midleton Distillery, the Triple Triple Chestnut Edition has been triple distilled and blended from a combination of both ex-Bourbon and Olorosso sherry casks.
In addition, the drink has been made in hand-picked sweet chestnut casks. The introduction of the chestnut casks in the production adds velvety notes of toasted almonds, toffee, cacao, and, of course, chestnuts, resulting in a smooth, irresistible whiskey. If you’re craving to taste premium Irish whiskey, this is a sign for you to get your hands on Jameson Triple Triple Chestnut Edition now!
Also Read: Top Destinations For Whisky Lovers
5. Chicas Divertidas Tequila
Megan Thee Stallion is slowly becoming a household name for her extraordinary rap skills and impressive personality on the internet. However, besides launching new, scintillating music for her fans, she also launched her very own tequila brand. Named Chicas Divertidas, the brand name translates to ‘fun girls’ in Spanish. With this name, Megan Thee Stallion aims to perfectly encapsulate the spirit of bringing the fun vibes to every party.
Speaking of the tequila itself, the brand offers two varieties, blanco and reposado for every kind of tequila lover. The Blanco features notes of citrus, rosemary, and green tea, while Reposado features notes of caramelized agave and oak spice.
The drink comes in a uniquely-shaped bottle that combines the brand identity of embracing fierce femininity. It’s shaped to evoke the curves of a confident woman who doesn’t shy away from flaunting her body, all while embracing herself for who she is. This brand philosophy puts Chicas Divertidas Tequila way ahead of many tequila brands in the market, simply for having a strong philosophy.
6. Jack Daniel’s 14 Year Old Tennessee Whiskey
Jack Daniel Distillery is known for producing some of the world’s most premium Irish whiskey. Now, connoisseurs of Tennessee Whiskey will be delighted to know that the brand has launched its signature 14-year-old Tennessee Whiskey. It is after quite a long time that the distillery has launched its expression at such an age. This Irish whiskey comes with a staggering ABV of 63.15%.
It begins with Jack Daniel’s classic Tennessee Whiskey mash bill of 80% corn, 12% malted barley, and 8% rye. It is then mellowed drop by drop through 10 feet of sugar maple charcoal. This whiskey captures notes of sweet bakery spices with rich layers of oak.
Moreover, it is perfectly balanced with notes of cinnamon and sweet, creamy butterscotch that linger on your taste buds, ending with the delightful flavor of aged oak and pipe tobacco. If you’re a fan of Irish whiskey, you must try this 14-year-old premium Tennessee Whiskey.
7. Absolut Bottled And Canned Cocktails
Absolut makes some of the best vodka out there, but did you know that you can also get your hands on canned cocktails? Yes, you heard it right! Absolut, known for its distinct craftsmanship, is now venturing into bottled and canned cocktails. These ready-to-drink cocktails are made with Absolut and all-natural flavors – perfect for those last-minute parties.
You need not buy fancy ingredients or spend hours in the kitchen figuring out recipes. Simply pop open the cans and pour them into glasses – delicious drinks are ready to be served! Moreover, the cocktails only contain 7% alcohol, so even if you’re new to drinking, you can enjoy them at your own pace.
The brand has launched several exciting flavors like Grapefruit Paloma, Berry Vodkarita, and Mango Mule. So, if you too are a fan of delicious cocktails but can’t find time to make one from scratch, Absolut’s new bottled and canned cocktails are just perfect for you.
8. Ardberg Eureka
Ardberg just had its ‘Eureka’ moment and it looks super promising if we are being honest! The latest addition to the Ardberg family is their Ardberg Eureka – a new single malt in town. It is a delightful marriage between two main single malts: whisky aged in Pedro Ximénez sherry casks and roasted malt aged in ex-bourbon barrels. The result? An oh-so-smooth malt that packs the right punch of earthy flavors in every sip.
What’s even more interesting is the backstory of Ardberg Eureka’s inception. In 2023, the brand invited 100 fans (all members of the Ardberg Committee) to participate in a tasting panel by the name of Operation Smokescreen. This panel was a top-secret event as members sampled and gave their feedback on five Arberg Whisky samples. Based on the feedback, the brand unveiled its newest member – the Ardberg Eureka!
The malt packs unusual flavors that somehow all come together most elegantly. You have flavors of sweet cherry, red apple, nutty toffee, chocolate-coated raisins, as well as peat smoke-derived scents. These manage to burst on your palate and create a harmony of irresistible flavors. With the combination of unusual flavors and innovation at its core, the brand is certainly cherishing its ‘Eureka’ moment!
Also Read: Karnataka Hikes Beer & Liquor Prices by 5% in 2025 | Fourth Increase in 2 Years
9. Kavalan Solist Palo Cortado Sherry Cask
Kavalan, the world-famous Taiwanese distillery, has unveiled its newest product – the Kavalan Solist Palo Cortado Sherry Cask. The latest expression by Kavalan Distillery has been aged in the rarest of the rare Palo Cortado sherry casks. At around 50 to 60% ABV, this new product brings the Taiwanese distillery’s sherry portfolio to seven cherry cask whiskies. These include Pedro Ximénez, Fino, Oloroso, Manzanilla, Amontillado, Moscatel, and last but not least, Palo Cortado.
The entire Solist series has been bottled at single cask strength and is non-chill-filtered. Moreover, it contains zero artificial coloring but hundred percent natural flavors! The Palo Cortado marries the elegant Amontillado and Oloroso, resulting in rich and layered flavors of cocoa powder, citrus, pastries, dried fruits, and toffee. The whisky is only available in Taiwan as of May 2025, but we’re ready to book our flights to Taiwan just to get a bottle of this rare whisky!
Summing Up
Here we reach the end of the 9 new launches in the world of spirits across the globe. Be it Absolut’s canned cocktails, Jack Daniel’s 14-year-old Tennessee Whiskey, or Sexy Fish’s very own vodka, each of these products looks promising (and delicious). While they are yet to launch in India, we’re certainly excited about all of these 9 new launches! Which one are you most excited to try out?
