The premium spirits market in India witnesses a level up with TIGERFIRE vodka. It is a super-premium artisan-crafted vodka in France which is co-created by actor Sanjay Dutt and producer Paresh Ghelani. The vodka, with a smooth, excellent flavor profile, stands for one strong philosophy: Never Give In. Sanjay Dutt launched this vodka on December 10, 2025, in Mumbai. The brand that has already made its mark in the United States is now all set to take over India, and we are so excited. Here’s everything you need to know about this fearless vodka brand.
A person’s life is never complete without trajectories and downfalls, as these are what exactly shape us and make us a better human being. Similarly, actor Sanjay Dutt’s life has been quite a roller coaster, where he has seen the darkest of nights. But what got him through all of these was his spirit to never give in. That is exactly what TIGERFIRE vodka stands for. It is built through the personal involvement of Sanjay Dutt and Paresh Ghelani. This smooth vodka is born from Dutt’s lived experience and relentless conviction.
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Actor Sanjay Dutt closely collaborated with the master distillers in France for four years to refine the liquid in a way that mirrors his bold and layered character. The brand draws from his life journey of resilience, unwavering will to rise after every downfall, and reinvention.
Sanjay Dutt says, “TIGERFIRE is not a product, it is a piece of my story.” “It reflects the fire that has defined my journey and the belief that no matter how hard life hits, you never give in.”
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The brand is co-created by producer Paresh Ghelani, who has been with the actor for decades now and has witnessed his life very closely, which engenders the foundation of TIGERFIRE.
“India’s new consumer is sophisticated, globally aware, and values authenticity,” says Paresh Ghelani. “TIGERFIRE was built for that audience — a brand rooted in purpose, crafted with precision, and designed to endure.
This vodka is produced in France using groundwater that was naturally limestone filtered and 100% French winter wheat. It went through triple distillation and triple charcoal filtration to gain an excellent texture. To obtain a fine and smooth finish, this vodka was also micro-oxygenated.
It has received a 95 on 100 rating by the Beverage Testing Institute (BTI), which clearly talks about its global-class craftsmanship. While other vodkas aim for neutrality, TIGERFIRE has a character-driver profile offering a silky texture, bold peppery warmth, and a subtle smoky finish.
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Decoding the name TIGERFIRE: The Tiger represents presence and courage, while fire represents transformation and striving to become your best self. Together, this name shapes a brand that stands for celebrating inner strength, living fearlessly, and second chances.
The brand is well established across curated retailers, premium outlets, and high-end restaurants in the United States. With its debut in India, the brand is all set to roll out in Goa, Maharashtra, Hyderabad, and NCR. It will be available in the national market, select international territories through duty-free channels.
With Sanjay Dutt’s TIGERFIRE vodka, India is all set to live a movement rather than just a moment. So, when are you trying it?
