In a heartfelt tribute to the valiant soldiers who fought in the 1965 Indo-Pak War, Radico Khaitan had launched a remarkable product in 2017 – 1965 Premium XXX Rum, aptly named “The Spirit of Victory.” The rum was exclusively marketed towards defence personnel initially, but soon became available for everyone. Lets understand more about this premium rum!
The 1965 Premium XXX Rum: A Tribute in a Bottle
1965 was a significant year for India. The year marked a crucial chapter in its history as it was the year of the Indo-Pak War. Thousands of Indian soldiers showed unmatched courage and determination during the war to protect their motherland.
Radico Khaitan, the leading spirits company behind brands like Magic Moments Vodka and 8 PM Whisky, is also the one that introduced this rum. It took inspiration from the bravery of the countless Indian soldiers who participated in the war to craft a product that embodies the same spirit of resilience and honor.
1965 Premium XXX Rum isn’t just about its taste (we’ll get to that in a moment); it’s also about paying a heartfelt tribute to India’s brave soldiers. The product is a symbolic reminder of their undeterred courage, which makes it more than just a drink.
Warm, Bold Flavours That Make The Experience Truly Premium
Radico Khaitan’s 1965 Premium XXX Rum is a bold symphony of rich flavors, sure to appeal to rum connoisseurs. Take a sip and you’ll be greeted with warm notes of honey, caramel, and chocolate.
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These flavors are just as warm and comforting as they are indulgent. You’ll also get hints of oak and dried fruits as you savor the premium rum. This decadent amalgamation of flavors makes 1965 Premium XXX Rum truly stand out from the rest!
Exclusive To Defence Personnel
What sets the drink apart is its exclusivity – it was initially reserved only for the Indian Defence Force Personnel. The drink was available only through the Canteen Stores Department, which sold it for INR 300. However, today, it is available for anyone to purchase at a cost of about INR 500 to 600 in Maharashtra.
Summing Up
It isn’t just a drink, it is a strong salute to our brave, fearless soldiers. The drink pays homage to their heroism and is a vibrant celebration of India’s military legacy. While it might not be exclusively for India’s defence warriors, it is your cue to grab a bottle and sip away to this decadent rum. So, when are you trying it out?
