Wine and spirit aficionados, assemble! The 4th edition of ProWine Mumbai is all set to kick off in the month of November. The grand celebration, organized by Messe Düsseldorf India and All Things Nice, is set to roll on the 8th and 9th of November in the lively, booze-forward city of Mumbai. If that isn’t inviting enough, the two-day spectacle will open doors for Indian and international wine and spirit brands, through extensive masterclasses, live tastings, and other show features that take place parallel to the show. We’re already pumped up!
About ProWine Mumbai
ProWine Mumbai, a part of the globally renowned ProWein World, has brought together the country’s vibrant AlcoBev community. Not just retailers and wholesalers, but also brands, importers and distributors. It plays a key role in connecting international brands eyeing the dynamic Indian market with note-worthy large-scale Indian buyers.
This year, the spectacular event will take place at the world-class Jio World Convention Centre, and will be attended by the crème de la crème of the F&B, Hospitality, and AlcoBev industries. There will also be ample networking opportunities for industry professionals and up-and-coming brands, so we consider it a win-win!
A Throwback To ProWine Mumbai 2023
Last year’s ProWine Mumbai boasted of an impressive 164 companies that showcased over 1,000 brands across 21 countries. The event witnessed a footfall of over 5,000 attendees from 24 different countries. Noteworthy professionals, including hoteliers, prominent restaurateurs and bar owners, importers, distributors, retailers, sommeliers, chefs and many industry experts marked their presence.
What’s In Store This Year?
This year, the spotlight is on a new segment – ‘ProSpirits’, highlighting the innovative world of spirits. Attendees will stand a chance to experience the latest industry trends and products. The ever-growing demand for premium spirits in India paired with the rise in sophisticated drinking culture has placed ProWine at the pulse of the global spirits industry.
The two-day gala of all things spirits and wine will also see innovative masterclasses, competitive challenges and other exciting events, so there’s something for everyone. Be it industry professionals, enthusiastic connoisseurs, or just curious souls like us, there’s one thing we assure you of – fun galore!
Informative Masterclasses
Over the two days of ProWine Mumbai, the event will witness over 10 sessions of complimentary Masterclasses. These masterclasses will be led by industry experts like leading wine authorities, master distillers, and other pros. Sign us up already!
The ProWine & ProSpirits Challenge
The ProWine and ProSpirits Challenge is a blind-tasting challenge open for Indian and international wine and spirit brands available in India. The challenge will be judged not only by industry professionals, but also by enthusiastic connoisseurs alike. The challenge is aimed at judging spirits and wines solely on the basis of their quality, and collating an independent list of wines and spirits, chosen by people who are actually consumers. Now this is what we call a challenge!
The ProWine Bartenders’ Competition
This one’s for all the amazing bartenders out there. Rise to fame by taking home the prestigious title of the ProWine Bartender Of The Year. Not just that, but the winner of this prestigious title will be winning an all-expense paid Guest Shift at a renowned international bar.
Panel Discussions
ProWine Mumbai 2024 will also host interactive and informative panel discussions on pertinent topics in the context of the spirit industry. Helmed by global brand ambassadors of premium, multinational brands, and pioneers in the world of craft spirits, the panel discussions are definitely not something to be missed.
About the Organizers
Messe Düsseldorf India Pvt. Ltd., a subsidiary of Messe Düsseldorf GmbH, is a major player in organizing trade fairs worldwide. In India, they’ve successfully run events like Medical Fair India, In-Store Asia, and ProWine Mumbai. They also represent Messe Düsseldorf Group in the Indian market.
All Things Nice, founded by India’s leading wine and spirits expert Nikhil Agarwal, is known for its wine and spirit experience-led events and consultancy services that connect directly with consumers and the trade.
