Actor Vir Das, also recognized as one of the biggest stand-up comedians globally, is now set to add another feather to his cap. This 42-year-old comedian has started a new venture with his entrepreneurship in the craft beer industry. Now, people can enjoy his comic sessions with a can of chilled craft beer!
Das’s new brand is called FAAAAKIT and is brewed and distributed by the Pune-based Great State Aleworks. Vir Das and his entire team is known to have spent over a year creating the unique flavor of this craft beer.
Speaking of the flavor, FAAAAKIT is like the Goldilocks of beers – not too sweet, not too bitter: just right! It has a fruity and dry finish, enough to tickle your taste buds. What’s also interesting about this beer is that it comes in a crowler, not a growler. A crowler holds as much brew as a growler, only that it’s an aluminum can instead of a glass bottle.
With the launch of FAAAAKIT, Das has given people a new way to unwind themselves, with a can of ‘The Happy Beer’ to end a stressful day by just saying ‘FAAAAKIT!’
The collaboration of enjoying stand-up comedy over a can of chilled beer is the first step in Das’s entrepreneurial journey. At the present time, FAAAAKIT is available in bars and taprooms across Mumbai, Pune, Bengaluru, and Hyderabad.
Not keen on stepping out? You can now enjoy FAAAAKIT anytime you’re craving a happy beer. Home delivery of this beer is available in Mumbai and Pune and is priced at INR 450.
