Zig Zag Vodka: Price, Taste Profile & Popularity in India

ZigZag Vodka, from Saltborn — the same house that created Simba Beer — has quickly carved a niche for itself in India’s evolving spirits market. Positioned as a bold, youthful, and premium yet accessible brand, ZigZag offers a fresh take on vodka with its clean Original variant and a lineup of vibrant, contemporary flavors. Backed by stylish packaging, an innovative distillation process, and international recognition, it is fast becoming a go-to choice for urban consumers seeking quality with character.

Price Range & State Excise Impact

The pricing of ZigZag Vodka varies across different states in India due to the influence of state excise policies, which regulate alcohol pricing and availability. Here's an overview of its pricing in Delhi:

Delhi

• Original Vodka (750ml): INR 530
• Original Vodka (375ml): INR 595
• Original Vodka (180ml): INR 285
• Flavored Variants (750ml): INR 400

Taste Profile & Flavors

ZigZag Vodka distinguishes itself with a range of flavors that cater to diverse palates:

Original Vodka

• Taste: Clean, crisp, and smooth with subtle fresh notes. Light-bodied, with no burn, making it approachable even for first-time vodka drinkers.

Best Tasted With:

• Chilled neat shots (straight from the freezer) to appreciate their clarity.
• Classic cocktails like a Vodka Martini or Vodka Tonic, where its clean character lets the mixer shine.
• Works beautifully in Indian-style cocktails like a Vodka Jaljeera or with soda and a wedge of lime.
• Finish: Light body with delicate sweetness and no harsh aftertaste.

Flavored Variants

Green Apple

• Infused with natural apple essence, offering a crisp, refreshing taste.
• Best Tasted With: Sparkling water or lemonade for a light, fruity spritzer. Also pairs well with spicy snacks like chaat or masala peanuts.

Lime

• Features kaffir lime, citrus, and a hint of spice, delivering a zesty experience.
• Best Tasted With: Perfect base for Mojitos, Vodka Gimlets, or even with plain soda and mint leaves. Excellent with fried Indian appetizers like pakoras.

Orange

• Bright and fruity, capturing the essence of ripe oranges.
• Best Tasted With: Energy drinks, tonic water, or cranberry juice. Works as a fun brunch vodka with finger food like nachos or sliders.

Premium Saffron & Citrus

• Blended with Kashmiri saffron and a zesty citrus touch, providing a smooth and warm flavor.
• Best Tasted With: Sipped neat or on the rocks to appreciate its layered profile. Works well in high-end cocktails like a Saffron Vodka Sour. Excellent pairing with rich Indian dishes like kebabs or butter chicken.

These flavors are crafted using a five-stage distillation process, ensuring purity and a premium drinking experience.

Popularity & Market Presence

ZigZag has quickly gained traction in metropolitan areas such as Delhi, Goa, Bengaluru, and Assam. Its bold flavors and modern branding resonate with young, urban consumers seeking a fresh alternative to traditional vodka brands. The brand's expansion into bars, restaurants, and retail outlets has further solidified its presence in the Indian market.

International Recognition

In a remarkable achievement, ZigZag Vodka won three Silver medals and one Bronze at the Asia World Spirits Competition 2025 (held in Hong Kong), marking a significant milestone for Indian-made spirits on the global stage. This recognition underscores the brand's commitment to quality and innovation.

Summing Up

ZigZag Vodka is redefining the vodka landscape in India with its bold flavors, modern design, and commitment to quality. Its competitive pricing and international accolades position it as a formidable player in the Indian spirits market. Whether you're a vodka connoisseur or a casual enthusiast, ZigZag offers a refreshing and contemporary choice for your next drink.