India’s first canned cocktail to come out of the RTD boom, In A Can claims to be a bar experience right in your hand. Not only are the cocktails convenient, made with natural flavours and affordable, they also focus on being of the highest quality and keeping their calorie count low. The idea was born during the lockdown of 2020 from co-founders’ Sameer Mirajkar and Viraj Sawant’s need for a good whiskey cocktail, but difficulty in sourcing ingredients. Their solution was to come up with a convenient way of having everything you need for a cocktail all in one place, that you can pop, sip and chill. After finding an award-winning expert mixologist in Varun Sudhakar, they travelled across three states and worked over 9 months to bring the final product to shelves. This also included developing not only the packaging design and five flavour varieties from scratch but a semi-automatic can seamer as well. If this isn’t enough to sell you on In A Can, Mirajkar and Sawant also appeared on Shark Tank India and got a resounding approval from all the sharks, which is quite rare. Namita Thapar, Ashneer Grover, Anupam Mittal and Aman Gupta ended up going in together for 10% equity at a whopping INR 1 crore.In A Can has something for every cocktail connoisseur and then some when it comes to flavours. Their five existing variations, with their Vodka Mule being self-admittedly the most popular, makes us excited for what we have to look forward to. All of them are bottled at 9% v/v with the exception of the LIIT which has a v/v of 12%.The Vodka Mule, which is inspired by the iconic Moscow Mule, is a vibrant mixture of ginger, lime, soda and of course, vodka. The ginger and lime give it just the right amount of zing it needs to set it apart from the crowd.The fairly simple Gin & Tonic gets a whole makeover by In A Can by being infused with rosemary sprigs, lime and premium tonic water that doesn’t dilute the cocktail like mass-market tonic does.Some things stay classic because they’re just better that way, that’s why In A Can’s LIIT cans the well-loved cocktail to perfection. Containing gin, vodka, tequila, light rum, triple sec, tequila, lime juice, soda and simple syrup - it’s meant to be a heady and delicious concoction.Even if you’re a die-hard fan of a John Collins just the way it is, the In A Can version called Whiskey Collins might still tempt you. Balancing out the depth of flavours of the traditional cocktail with a pop of sweet apple and spicy cinnamon, this one might be the popular choice for those who like their drinks refined. Besides the apple and cinnamon, the cocktail also contains bourbon whiskey, angostura bitters, soda water and a balanced simple syrup. Saving what we think may be the best for the last - the Rum Latte brings two of our favourite drinks together in a delicious blend. Here the rum takes the backseat being aromatic yet gentle while the mole coffee is front and centre with just how robust it is. Combined with the flavours of hazelnut and vanilla and how well the two drinks complement each other, the cocktail is a perfectly balanced yet memorable one for your fridge. In A Can recommends drinking their cocktails from the can at a temperature of 4 degrees or under to get the ideal experience out of their drinks.These delicious canned cocktails can be found in stores around Goa, Lucknow, Ghaziabad and Noida for now with plans to expand across the country. And if you’re curious about the price, you’ll be happy to know they’re super affordable at INR 140 for a can. They do not sell online but you can contact them on their website.FAQSWhat are cocktails in a can?Cocktails in a can are pre-mixed alcoholic drinks that are then packaged in convenient cans to make them easy to use and consume. Is In A Can alcoholic?In A Can is an alcoholic ready-to-drink canned cocktail offering from RM Beverages, based in Pune. They have five variants - Vodka Mule, Gin & Tonic, LIIT, Rum Latte and Whiskey Collins.Why are canned cocktails popular?Canned cocktails are for those who enjoy their drinks convenient and easy, and do not want to go through the hassle of sourcing ingredients and mixing drinks for themselves. Taste is also a high priority when it comes to these drinks with a highly competitive and fast growing market.
