Absolut Vodka continues its rich legacy of artistic collaboration with the launch of the Absolut Haring Artist-Edition bottle, a vibrant tribute to Keith Haring, a legendary pop artist. Almost 40 years after Keith Haring first worked with Absolut, this new edition celebrates his belief that art should be for everyone. Through bold design, storytelling, and even a signature cocktail, the collaboration bridges past and present, bringing Haring’s creative spirit to a new generation.
Keith Haring first collaborated with Absolut Vodka in 1986, becoming the second artist after Andy Warhol to reinterpret the brand’s iconic bottle. Warhol, a close friend and mentor to Haring, had recommended him for the campaign, launching what would become a historic moment in both the art and advertising worlds.
Haring ultimately created four artworks for Absolut, one of which was selected for the campaign that year. His designs, characterized by dancing figures, radiant lines, and vivid primary colors, captured the energy of 1980s New York, where he rose to prominence through graffiti-inspired art in subway stations and on city walls.
The 2025 Absolut Haring Artist-Edition bottle channels the late artist’s iconic aesthetic while emphasizing Absolut’s enduring belief in art for all. The design features:
This special-edition bottle stands as both a collector’s item and a celebration of Haring’s belief that “art is for everybody.”
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To accompany the artist-edition bottle, Absolut has launched a limited-time cocktail called the Absolut Haring Fizz. The drink takes cues from Haring’s travels in Asia and his deep connection to New York’s urban energy, blending flavors that are both adventurous and comforting.
Ingredients:
The resulting golden yellow color reflects the palette of the bottle artwork, tying the visual and sensory experience together.
The launch of this artist-edition bottle is not merely a commercial endeavor—it’s a continuation of Absolut’s long-standing commitment to the arts. Speaking on the release, Deb Dasgupta, VP Global Marketing at Absolut Vodka, emphasized:
“Keith Haring’s work radiated energy, colour, and hope. With Absolut Haring, we’re inviting a new generation to celebrate that spirit. It’s a vibrant reminder that creativity can inspire, uplift, unite, and open minds.”
Similarly, Liya Zhang, VP Global Marketing at Pernod Ricard Global Travel Retail, highlighted the relevance of Haring’s work to today’s audience:
“This is a joyful moment for Global Travel Retail… The energy, colour speaks to a new generation looking for creativity in every moment, and inspiration in every journey.”
The collaboration is also supported by Artestar, the global licensing agency that manages the Keith Haring Studio. David Stark, Founder and CEO of Artestar, noted the deeper meaning of this partnership:
“Our mission is to keep Keith Haring’s spirit alive by continuing to expand access to his art and the important messages within it. This project with Absolut revives a moment that meant so much to Keith.”
By reintroducing Haring’s work through a globally distributed consumer product, Artestar and Absolut ensure that the artist’s mission continues, reaching beyond museums and galleries to touch everyday lives.
The Absolut Haring Artist-Edition bottle is more than a limited-edition design—it’s a cultural homage that bridges generations. Celebrating the late Keith Haring’s enduring philosophy that “art is for everybody,” Absolut reaffirms its decades-long commitment to artistic expression, accessibility, and joyful creativity. From bottle to cocktail, every element of the launch invites consumers to not just drink, but to experience art in a new and deeply personal way.
Whether you’re a longtime admirer of Haring’s work or discovering his legacy for the first time, this vibrant collaboration is a compelling reason to raise a glass to creativity, inclusivity, and the art of living boldly.
