The Adie Broswon Group has expanded its MOOOZ portfolio with the launch of MOOOZ Litchi. It is a contemporary flavored vodka built around the aromatic and juicy character of ripe litchi. The launch comes at the right time as flavored vodka is emerging as one of the fastest-growing segments of India’s spirits market.
With its distillation facility in Batala, Punjab, MOOOZ follows a grain-to-glass philosophy focused on quality and consistency. MOOOZ Litchi is crafted using carefully selected grains sourced from Punjab, Extra Neutral Alcohol, and demineralised water. The spirit undergoes a triple-distillation process, followed by MOOOZ’s distinctive Platinum, Gold and Diamond filtration, designed to deliver purity, smoothness and a clean finish.
Building on this refined vodka base, MOOOZ Litchi opens with a fresh and aromatic expression of ripe litchi, accompanied by delicate floral notes. On the palate, succulent litchi sweetness is complemented by subtle pear-like nuances and a soft, light-bodied texture, adding freshness and depth without overwhelming the spirit. The profile concludes with a clean, crisp, and smooth finish, leaving a refreshing fruit-led impression without a harsh aftertaste.
The vodka has been designed for versatility across contemporary drinking occasions. It can be served chilled or over ice, paired with soda or tonic, or used as the base for refreshing fruit-forward cocktails. Its soft texture and recognisable flavor profile make it particularly suited to consumers exploring flavored vodka or looking for an easy-drinking alternative within the white spirits category.
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The launch marks another step in MOOOZ’s growing flavor-led strategy and follows the recent introduction of MOOOZ Sparkle Jamun Vodka. With back-to-back fruit-forward expressions, the brand is steadily building a more distinctive flavored vodka portfolio aimed at consumers seeking contemporary, familiar, and easy-drinking flavor profiles.
The trend is being supported by evolving drinking occasions, cocktail culture and consumers experimenting with more accessible and distinctive flavor profiles. The growing popularity of flavored vodka is also creating room for fruit-led expressions beyond conventional citrus and berry profiles, particularly flavors that offer familiarity and relevance to Indian consumers.
MOOOZ Litchi is currently available in Haryana in 180 ml, 375 ml and 750 ml formats. The 750 ml bottle is priced at approximately INR 850, positioning it as an accessible option within the growing flavored vodka segment.
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This new expression, MOOOZ Litchi, has been developed for consumers seeking smoother, flavor-forward spirits and more versatile drinking experiences.
