When someone says, “It’s your boy Badshah,” it immediately brings to mind India's iconic rapper, Badshah, known for his chart-topping hits that energize every celebration and party. When his songs are played, it’s hard to resist getting on the dance floor! But looks like Badshah’s party spirit is now all set to go beyond his music. We say this because the Indian musician has now entered the premium spirits industry with Shelter 6, a new Russian vodka crafted specifically for Indian tastes. Yes, you read that right, and here is everything you must know about this banger vodka brand.
Indian rapper, singer, songwriter, and music producer Aditya Prateek Singh Sisodia, famously known as Badshah, has launched Shelter 6. It is a new premium Russian vodka that is crafted in partnership with Cartel Bros, specifically for Indian vodka lovers. Shelter 6 wishes to redefine the premium spirits segment in the country with its striking design and ultra-smooth taste. The vodka is distilled six times and promises a silky, smooth as water profile with exceptional purity. It has perfectly bottled individuality, bold expression, and creativity.
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Shelter 6 vodka offers a tasting experience characterized by its exceptional clarity and smoothness. This smoothness is a result of distilling the vodka six times in Russia. On the palate, it is described as "smooth as water" and remarkably soft, making it appealing for both seasoned vodka drinkers and newcomers alike.
The flavor of this vodka is neutral with subtle hints of various ingredients. The early taste notes offer a faint citrus zest aroma, a touch of the sweetness of the grain, and a mild hint of vanilla in the end.
The best part is that there is no aftertaste or burn, which contributes to a drinking experience that feels refreshing and effortless. The texture is very refined and silky, which makes it perfect for both neat servings, on ice, or in a cocktail. It is designed to blend seamlessly without overpowering the senses, which makes it a good choice.
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Shelter 6 is a collaborative creation by Badshah and Cartel Bros, who are known for blending artistry in their beverage brands. The name of this vodka reflects a ‘universal refuge’ which symbolises a safe space for inclusion, self-expression, and creativity. It draws inspiration from Badshah’s own vision and is intended for people who are confident, bold, and unapologetic, much like his fans.
The modern metallic bottle is designed to stand out on any shelf, embodying a sharp attitude and clean lines. It is known to reflect the Indian musician’s persona and is marketed as the smoothest high-energy spirit.
The brand is available in Maharashtra currently and is set to be launched in Goa sometime. It is currently priced at INR 1,999 for a 750 ml bottle.
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Shelter 6 is more than just a premium vodka. It’s a modern brand that brings together Badshah’s creative energy and Cartel Bros’ craftsmanship.
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