Inbrew Beverages has revealed a new, refreshed look of one of its most significant brands, Blue Riband Gin. The gin brand has undergone a refreshed packaging design aimed at having a modern makeover and appealing to the younger generation of consumers. Let’s take a look at Blue Riband Gin’s new, revamped look and how it plans to appeal to a new generation of gin lovers.
Inbrew Beverages has introduced a redesign of its Blue Riband Gin. The longstanding gin brand will boast of a new visual identity while keeping the flavor profile unchanged.
The redesign of Blue Riband Gin introduces a modern, sophisticated visual language aimed at strengthening shelf visibility.
It is also aimed at broadening the brand’s appeal to younger consumers above the legal drinking age without departing from the heritage positioning that has defined Blue Riband Gin for decades. The revamped packaging is currently available in 750 ml, 180 ml, and 90 ml pack sizes across Maharashtra.
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Inbrew Beverages has not only announced a major brand refresh for Blue Riband Gin but also for one of its most recognizable brands – White Mischief Vodka. With a sharp visual identity and an improved liquid profile designed to deliver a smoother, contemporary vodka experience, White Mischief Vodka will embrace a new packaging.
White Mischief Vodka will preserve the youthful and energetic personality that has long defined the brand. In addition to that, the brand will seek to align itself with evolving consumer preferences that revolve around aesthetics, quality, and experience.
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Sumit Tiwari, General Manager - Marketing, Inbrew Beverages, commented, “With this refreshed identity, Blue Riband enters a new chapter that balances heritage with modernity. The new packaging has been thoughtfully designed to enhance the brand’s contemporary appeal while retaining the trust, familiarity, and taste profile that consumers have always loved.”
He continued, “The revamp reflects Inbrew Beverages’ continued focus on premiumizing and strengthening its portfolio through modernization and consumer-led innovation, ensuring the brand resonates with both loyal consumers and a new generation seeking a premium gin experience.”
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Inbrew Beverages has revealed a major portfolio refresh by revamping the brand identities of two of its most distinct brands – Blue Riband Gin and White Mischief Vodka. Inbrew Beverages, with this brand identity refresh, is reinforcing its premiumization strategy and strengthening its position in India’s evolving spirit market.
