Jamun, for many of us, holds immense nostalgia, doesn’t it? Think of the stained purple tongues and the tart jamun kick from our childhood as many of us relished on plump jamuns. BOCA, the new-age ready-to-drink (RTD) beverage brand based in Goa has tapped into this nostalgia and how! BOCA has released a new flavor – Luscious Jamun, making it the first-ever jamun flavor in this category. Here’s what you need to know about this new, exciting launch that’s taking us down the memory lane!
BOCA Luscious Jamun is the newest entry into the exciting flavor lineup at BOCA. With this new launch, it is the first time that ‘Jamun’ as a flavor has been introduced in the RTD market in India.
Speaking of the BOCA Luscious Jamun, the new launch is rooted in the deep nostalgia most of us carry in regards to the jamun flavor. Think of tart, plump jamun berries, jamun-flavored ice lollies, and candies that were generously relished in our childhood summers. BOCA captures this playful, vibrant essence and gives it a high-energy glow-up.
The result is an RTD beverage that is the coolest in the room, carrying an irresistible and ‘Instagrammable’ vibe that’s impossible to ignore.
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With ‘Jamun’ making its first-ever entry into the RTD market in India, BOCA Luscious Jamun promises a refreshing new sipping experience.
The drink has a perfect balance of tart and sweet. And this comes as no surprise, as it is rooted in the nostalgic ‘astringent’ soul of the jamun fruit. With its crisp, tart, and sweet flavors, the drink has a fizzy finish that makes the experience more cheerful.
However, you need not worry about getting ‘overwhelmed’ by this beverage! With an alcohol by volume (ABV) percentage of just 8%, the BOCA Luscious Jamun smoothly packs a punch but keeps it light and easy. This makes it a perfectly light and easy-going drink for both beginners and seasoned drinkers alike!
BOCA stands out for bringing world-class flavors to the table. With BOCA Luscious Jamun, the brand has managed to do something new – being the first and the only brand to put this specific flavor in the RTD category.
The brand takes pride in introducing a flavor that many of its consumers have fond nostalgic memories of. While BOCA loyalists thoroughly enjoy their international-standard range, the brand has stepped up to introduce a ‘homegrown hero’ that can hold its own on a Saturday night.
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The newly introduced flavor doesn’t just taste delicious, it also looks visually stunning! The glass bottle has an attractive packaging highlighting the new flavor, with the deep purple drink adding its own visual appeal.
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BOCA Luscious Jamun is the newest entry to BOCA’s delicious line-up of high-quality, refreshing drinks. While BOCA’s loyal community has shown love to their range of international and globally-inspired flavors, the brand, with the new jamun flavor, has taken the route that feels closer to home.
