Carlsberg beer has been a crowd favorite in India, mainly for its smooth taste, velvety texture, and iconic brand campaigns. With its Carlsberg Elephant and Carlsberg Smooth already being popular across India, the brand is set to launch its French wheat beer, Kronenbourg 1664 Blanc in the state of Karnataka. The state is one of the most vibrant beer markets in the country, so launching this wheat beer here only makes sense. Keep reading to know more about this new launch in the state of Karnataka.
The Carlsberg Group entered India in 2006 and began production in 2007 in Himachal Pradesh. The same year, it launched its now iconic Carlsberg Green in India. The company opened new breweries and launched Tuborg products in the coming years, cementing its position in the Indian beer market that was experiencing a drastic change at that time.
In 2011, the brand launched its signature strong beer, the Carlsberg Elephant, launched its Tuborg Classic with Scotch Malts in 2017, and established its new brewery in Mysuru, Karnataka, in 2018.
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When it comes to the Kronenbourg 1664 Blanc, Carlsberg India launched the iconic French wheat beer in the first few months of 2025. In its debut launch in India, Carlsberg India hosted a vibrant event in Mumbai, Maharashtra, where it invited its partners and customers to join the celebration.
In Gurgaon, Haryana, the 330 ml variant of Kronenbourg 1664 Blanc retails for INR 200, whereas the same retails for INR 225 in Mumbai, Maharashtra. It will be interesting to see how Karnataka’s excise policies shape the pricing of the 1664 Blanc in the state.
As the beer saw success in key markets like Chandigarh, Goa, and Maharashtra within just a few months of its launch, Tuborg India decided to introduce this beer to the state of Karnataka, already known for its vibrant beer industry.
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The Carlsberg Kronenbourg 1664 Blanc is a renowned French wheat beer. With light citrus notes and a lighter body, the 1664 Blanc has subtle aromas and a delicate haziness. It is brewed and served in a unique blue bottle available in 330 ml and 500 ml quantities.
The beer is extremely light in alcohol, containing alcohol content under 5 per cent. This makes it a delicious beer even for those who are new to consuming beer and do not like a highly alcoholic beverage.
Take a sip of this French wheat beer and you’ll be delighted with a smooth, light-bodied taste that has the refreshing taste of citrus, white peach, mild hop character, and exotic spices. The elegant blue bottle only makes the experience feel more premium and sophisticated, making you feel like you’ve just opened an ultra-premium bottle of beer!
Partha Sarathi Jha, Vice President, Marketing, Carlsberg India, commented on the launch of this French wheat beer, “We are thrilled to bring 1664 Blanc to Karnataka, a region that continues to embrace global lifestyle trends and premium experiences. With its French heritage, iconic blue packaging, and unmistakable flavor, 1664 Blanc stands for Good Taste with a Twist. We are confident it will resonate with consumers seeking sophistication, quality, and a touch of flair.”
The 1664 Blanc is an iconic piece of French heritage that is set to enchant consumers in Karnataka after successfully doing so in Haryana, Maharashtra, and Goa. The vibrant blue bottle, the colorful red and white label, and the taste of French wheat beer, the 1664 Blanc is set to be the new go-to ultra-premium beer for many beer lovers in Karnataka.
