Luxury tequila got a new entrant in the form of FINO Tequila – co-founded by cricket legend Yuvraj Singh and a collective group of entrepreneurs. FINO Tequila has launched in the US Market and is the latest addition to the luxury tequila market.
Yuvraj Singh Launches FINO Tequila
FINO is not just any tequila brand, it embodies the philosophy ‘failure is not an option’. The brand was born in the highlands of Jalisco, Mexico and is being launched in Chicago. The latter is a strategic market that serves as a perfect base for its global expansion. This exciting launch was an invite-only event and was attended by the most celebrated American and Indian entrepreneurs and pioneers in the business world.
Yuvraj Singh stated that the brand represents his resilience, excellence, courage to transform challenges to victories. He says that FINO is about pushing out of the box and proving that anything is possible if one is determined enough. Their approach is all about combining traditional craftsmanship with their digital expertise that caters to a achievement-driven consumer base.
FINO Tequila is made from 100% blue agave grown in red, mineral rich soil. Initially, it will be available in Rosado, Blanco, Añejo and a limited-edition Extra Añejo, and their goal is to be the go-to choice for artisanal tequila.
As of now, the tequila is available in top Chicago establishments – the Michelin-rated Indienne, RPM Italian, Tre Dita at the St. Regis, and Miru. The brand plans to launch its offerings in India only through duty-free outlets.
Also Read: Types of Ice and Their Perfect Use in Cocktails
Other Celebrities Who Launched Their Own Alcohol
Shah Rukh Khan: The Bollywood legend launched his D’Yavol Vodka in 2022, partnering with his son Aryan Khan.
Sanjay Dutt: The Indian actor launched his own alcohol brand, The Glenwalk in 2023 as a premium liquor brand.
Dwayne Johnson: ‘The Rock’ launched Teremana Tequila in 2020 and the small-batch tequila is known for its smooth taste.
Ryan Reynolds: The ‘Free Guy’ actor became the co-owner of Aviation Gin in 2018 and is known for its premium, smooth taste.
Summing Up
Many celebrities are launching their own alcohol. This includes the likes of SRK, Ryan Reynolds, David Beckham, and Sanjay Dutt, among many others. And now, Yuvraj Singh is the latest celebrity to join this list. It will be interesting to see when the brand launches in India and how people react to it.
