Actor Dwayne Johnson, also known as ‘The Rock’, has launched the very first limited edition design series of his tequila brand, Teremana Tequila. The new limited edition design series will be called The Craft Editions. This premium small batch tequila by Dwayne Johnson has been founded on quality, craftsmanship, and commitment to “Share the Mana”. Let’s take a look at this new launch!
Teremana Tequila has been founded on quality, craftsmanship, and its commitment to “Share the Mana”. The collection marks Teremana Tequila’s first ever limited edition bottle design series. This design series takes inspiration from the authentic production process behind its award-winning small batch tequila.
The new limited edition design series is available in the United States (US). It features two specially designed bottles: a vibrant blue bottle inspired by the brand’s 100% Blue Weber agave for the Blanco variant, and a metallic copper bottle inspired by the handcrafted copper pot stills used during distillation for the Reposado variant.
Teremana Tequila is crafted in the highlands of Jalisco, Mexico. It is made using traditional production methods and these include:
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The Blanco Craft Edition features Teremana’s signature bright, fresh tequila with notes of citrus and smooth finish. It is crafted with 100% Blue Weber agave and distilled in handmade copper pot stills. The Reposado Craft Edition features the brand’s rich, smooth Reposado tequila. It has been aged in American whiskey barrels for notes of oak and vanilla.
The new Craft Editions have been designed to celebrate the ‘Mana’ that goes into every bottle. For those unversed, Mana is a powerful force rooted in ‘good energy’ and brings people together. It is a philosophy that inspires us to do things the right way at Teremana.
It is a philosophy that has respect for the land, the people, and the craft behind every bottle. The Craft Editions have been crafted to honor the spirit and celebrate the authenticity of production.
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Commenting on the launch of the Teremana Tequila Craft Editions, Actor Dwayne Johnson stated, “I've always believed that if you respect the process and culture, be authentic and real with your words and actions, the rest takes care of itself.”
He continued, “The Craft Editions feel deeply personal to me because it's a tribute to that journey. It’s a way of honoring the agave that takes years to grow, our handmade copper pot stills and the team in our distillery who show up with pride every single day. Teremana has grown in ways I'm boundlessly grateful for, but at its core it's still built on craft, gratitude and good, proud, hard-working people - that's Mana. The Craft Editions are a reminder of where we started and the standards we'll always hold ourselves to.”
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Dwayne Johnson’s Teremana Tequila has launched its first-ever Craft Edition series. Designed to honor the ‘Mana’, the limited edition bottles are for retail in the US. Do you think Teremana Tequila should make its debut in India?
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