Many alcohol brands are partnering with sports teams across the world, tapping into a unique yet familiar market of sports enthusiasts across the globe. Joining the bandwagon now is one of the world’s most reputed whisky brands, Glenfiddich. The award-winning whisky brand has unveiled a limited edition 16-year-old single malt Scotch whisky commemorating its ongoing partnership with the Aston Martin Formula One Team. Here’s what you need to know about this exciting collaboration!
The Speyside distillery of Glenfiddich announced an exclusive partnership with the Aston Martin Formula One team in November 2024. This collaboration between Glenfiddich, one of the world’s leading liquor manufacturers and an automobile giant marked a new era in the world of leisure sporting and alcoholic beverages.
In 2024, the brand also unveiled a 65-year-old single malt at the luxury department store chain, Harrods. Now in 2025, it has announced the launch of not just the 16-year-old limited edition single malt but also a 19-year-old expression – both in collaboration with the Aston Martin Formula One Team.
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The Glenfiddich 16-year-old has been crafted from a carefully curated marriage of American oak wine casks, new American barrels, and second-fill bourbon casks. The blending process is meticulously planned and executed, resulting in a yield that is rich in character and has distinct notes.
This single malt whisky offers a rich and complex flavor profile. It has notes of caramel, maple syrup, caramelized ginger, fresh fruit, as well as Chantilly cream. It opens with a rich and layered sweet nose, revealing layers of biscuit-y cheesecake base and subtle oak along with caramelized ginger and maple syrup.
The whisky is decadent with a silky smooth palate that builds up to a finish that is just as smooth and bold. Glenfiddich describes this experience as all about “offering a quality that eludes precise measurement, much like the intuitive connection between a driver and their car.”
With an alcohol-by-volume (ABV) of 43%, the whisky is bold, courageous, and luxurious in each sip. It will retail for about USD 75 (INR 6559) globally, and its retail prices in India will be worth noting.
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Claudia Falcone, Global Brand Director at Glenfiddich, stated, “Through this collaboration we invite enthusiasts worldwide to engage with these two iconic brands in bold new ways and create memorable moments that reach far beyond the racetrack. This limited-edition bottling is just the beginning as we continue to write the next chapter together.”
Kartik Mohindra, Managing Director, William Grant & Sons India, commented on bringing this collaboration to India by stating, “Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery. With the launch of this limited-edition 16 Year Old, we bring the spirit of our partnership with the Aston Martin Formula One team to India in a truly refined form.”
Gear up, the ride’s about to be a bit more bold! In an era of exciting and unexpected collaborations, the Glenfiddich X Aston Martin Formula One Collaboration isn’t just about grabbing headlines – it has a bold purpose up its sleeve. That of delivering luxurious flavors to loyal fans of the brand and the much-anticipated global event. So how excited are you for this silky smooth expression launching across the globe?
