DeVANS’ Godfather Super 8 Wins Gold At Asia Beer Challenge 2025

DeVANS Modern Breweries Ltd, makers of the Godfather beer range, has secured a gold medal for Godfather Super 8 at the Asia Beer Challenge 2025, which was judged on 18th August in Hong Kong. The prestigious competition brought together breweries from across the continent, with entries judged through a triple-blind tasting by leading beer buyers, importers, and distributors. Considered one of Asia’s most influential beer competitions, the Asia Beer Challenge provides winners with strong credibility in international markets. 

This achievement, in the Strong Lager category, is notable for several reasons: it demonstrates that Indian strong lagers are increasingly matching up in quality on an international platform; it confirms DeVANS’ consistency in brewing; and it will likely boost visibility for Godfather Super 8 both domestically and in export/competitive markets.

What Is Godfather Super 8

Godfather Super 8 (sometimes written Super 8) is one of the variants under the Godfather beer brand by DeVANS Modern Breweries. Key details:

Tasting Notes & Review

• The beer tends to show sweet malt character, with notes of caramel, dark fruits, toffee, maybe some molasses.
• Some reviews mention a “warming” effect because of its strength, but many say the finish is smoother and less harsh than might be expected from an 8% lager.
• The aroma is often described as rich malt with a depth more than lighter lagers; bitterness is present but not overpowering in most accounts.

Price & Availability in India

Because alcohol pricing is heavily state-regulated, the price of Godfather Super 8 varies significantly depending on volume, city, and local taxes. From recent data:

Significance of the Asia Beer Challenge Win

Winning gold at the Asia Beer Challenge opens up multiple benefits:

• Credibility on the international stage: Both for DeVANS and Godfather Super 8 — it’s a strong signal that quality is being recognized.
• Marketing advantage: Awards are used in branding, promotions, possibly export pitches.
• Consumer awareness: Indian beer drinkers who follow beer reviews/awards may look to try or switch to variants with such recognition.
• Potential export growth: International recognition may help DeVANS access importers/distributors in other Asian markets.

Challenges & Market Considerations

While Godfather Super 8 has strengths, there are also challenges:

• Strong beers face more regulations, restrictions, and higher excise duty in many Indian states (due to higher ABV).
• Pricing sensitivity: consumers often compare value, so despite quality, steep price increases due to tax or import may limit uptake.
• Taste preferences: not all beer drinkers prefer a strong malt-forward lager; many still favour lighter, easy-drinking lagers or craft styles.

Summing Up

Godfather Super 8’s gold at Asia Beer Challenge 2025 marks a milestone for Indian strong lagers. With 8% ABV, it stands among the strongest legal beers in India, and consumers report it delivers more richness than many lighter lagers, while remaining reasonably smooth. Its price is moderate for its segment (roughly INR 95 for 330 ml, INR 140- INR 160 for 500 ml, INR 175 for 650 ml in many states) though local excise regimes make exact figures vary. For those interested in robust flavour and strength, it represents a compelling option. The award adds further validation, likely helping DeVANS expand its brand strength and visibility.