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For years, the Indian gin market was dominated by imported labels and mass-market bottles that often played second fiddle to whisky. That changed in 2017 when Greater Than arrived. Produced by Goa-based NĀO Spirits, it became India's first craft London Dry Gin and is widely credited with kickstarting the country's modern craft gin movement.
Today, Indian gin has earned recognition across international competitions, premium bars, and cocktail menus worldwide, and Greater Than remains one of the brands that helped put Indian craft spirits on the global map.
Whether you're buying your first bottle, curious about the different variants, or simply want to know what makes Greater Than different from other gins, here's everything you need to know.
Greater Than is a London Dry Gin produced by NĀO Spirits & Beverages, a craft distillery based in Goa. The brand officially launched in September 2017, becoming India's first craft London Dry Gin.
Unlike many commercial gins that rely on flavor extracts or post-distillation additives, Greater Than follows traditional London Dry production methods. Every flavor comes directly from the botanicals during distillation, with no added sugar, artificial flavors, or essences after the process is complete.
The gin is bottled at 42.8% ABV, giving it enough structure to stand out in cocktails while remaining approachable for people new to gin.
Today, Greater Than is available in most major Indian markets and has also expanded internationally.
Greater Than was created by NĀO Spirits, founded by Anand Virmani, Nitesh Chhapru and Vaibhav Singh. At a time when India had almost no dedicated craft gin producers, the founders saw an opportunity to build a premium Indian gin that could compete with established international brands.
The company set up its distillery in Goa, a state long associated with India's alcohol industry because of its favorable excise policies and tourism-driven drinking culture.
Rather than imitate flavored spirits or create another mass-market gin, the team chose to produce an authentic London Dry Gin using a traditional copper pot still.
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Within a few years, Greater Than had won multiple international awards and helped spark India's craft gin boom. The success of the brand also paved the way for NĀO Spirits' second gin, Hapusa, which focuses on Himalayan botanicals.
In 2024, global drinks company Diageo acquired a majority stake in NĀO Spirits, marking one of the biggest investments in India's craft spirits industry and further cementing Greater Than's position in the premium gin category.
Before Greater Than launched, gin wasn't the first choice for most Indian drinkers. Whisky dominated shelves, while gin was largely associated with a handful of imported brands or inexpensive domestic options.
Greater Than changed that conversation.
Instead of positioning gin as simply another spirit, it introduced Indian consumers to the idea of craft distillation, carefully selected botanicals, and premium cocktails.
The brand also arrived just as India's bar culture was evolving. Bartenders were experimenting with classic cocktails such as the Negroni, Martini, Gimlet and Gin & Tonic, creating the perfect environment for a locally produced premium gin.
Today, almost every major Indian city has bars that stock Greater Than alongside leading international brands.
One of the reasons Greater Than has earned respect among bartenders is its adherence to traditional London Dry production methods.
The spirit begins with 96% neutral grain spirit, which is then distilled in a traditional copper pot still. During distillation, nine botanicals are infused into the spirit, allowing their essential oils and flavors to naturally blend together.
Unlike compound gins, where flavors can be added later, Greater Than develops its character entirely during distillation.
The result is a clean, crisp and balanced gin with a classic London Dry profile.
Every bottle is produced without:
This traditional approach gives the gin a cleaner finish and allows the botanicals to remain the focus.
Every gin is defined by its botanical recipe, and Greater Than combines ingredients sourced both from India and around the world.
The botanical mix includes:
Juniper remains the dominant flavor, as expected from a classic London Dry Gin, while the Indian botanicals help create a fresher and brighter profile.
The addition of ginger provides gentle warmth, fennel contributes a mild sweetness, and lemongrass lifts the citrus notes without overpowering the spirit.
The balance between these ingredients makes Greater Than versatile enough for both simple mixers and more complex cocktails.
Greater Than is deliberately designed to be approachable without losing the characteristics expected from a London Dry Gin.
Appearance
Crystal clear.
Nose
Fresh juniper is immediately noticeable, followed by bright lemon peel, coriander and subtle herbal aromas.
Palate
The first sip is crisp and citrus-forward before moving into earthy juniper and gentle spice. Fennel adds a slight sweetness while ginger provides warmth towards the end.
Finish
Long, dry and peppery with lingering citrus oils and ginger spice.
Overall, Greater Than offers a flavor profile that feels classic rather than experimental, making it suitable for both first-time gin drinkers and experienced enthusiasts.
Also Read: Inside Third Eye Distillery: Complete Guide To India's Award-Winning Craft Gin Distillery
Several factors distinguish Greater Than from many other Indian gins.
Firstly, it follows genuine London Dry standards instead of relying on added flavorings after distillation.
Secondly, it balances traditional European botanicals with Indian ingredients without allowing either style to dominate.
Finally, its pricing has remained relatively accessible compared to many premium imported gins, making it one of the easiest entry points into India's craft gin category.
While the original Greater Than London Dry Gin remains the brand's flagship expression, NĀO Spirits has steadily expanded the range with experimental and limited-edition releases. Each variant showcases a different side of gin while staying true to the brand's juniper-forward identity.
Here's a closer look at every Greater Than expression available in 2026.
This is the bottle that started it all. Introduced in September 2017, Greater Than London Dry Gin became India's first craft London Dry Gin and continues to be the easiest entry point into the brand.
Unlike many flavored gins, this expression sticks closely to the classic London Dry style, with juniper taking center stage while citrus, fennel and ginger provide balance. It is incredibly versatile and works equally well in a simple Gin & Tonic, Martini, Negroni or Gimlet.
For someone buying their first bottle of Greater Than, this remains the safest and most recommended option.
Style: London Dry Gin
ABV: 42.8%
Tasting Notes
State | Approx. Price |
|---|---|
Arunachal Pradesh | INR 680 |
Punjab | INR 742 |
Haryana | INR 800–1,000 |
Daman | INR 800 |
Goa | INR 900 |
Meghalaya | INR 939 |
Delhi | INR 1,100 |
Puducherry | INR 1,140 |
Uttar Pradesh | INR 1,170 |
Rajasthan | INR 1,400 |
West Bengal | INR 1,450 |
Chhattisgarh | INR 1,550 |
Karnataka | INR 1,815 |
Telangana | INR 1,920 |
Maharashtra | INR 1,950 (MRP) |
MSP | INR 1,770 |
To make the gin more accessible, Greater Than is also available in miniature bottles. These are ideal for people who want to try the spirit before purchasing a full bottle or for carrying while travelling where permitted.
The liquid is identical to the standard London Dry Gin.
ABV: 42.8%
State | Approx. Price |
|---|---|
Goa | INR 215 |
Chandigarh | INR 235 |
Meghalaya | INR 242 |
Assam | INR 264 |
Puducherry | INR 280 |
Uttar Pradesh | INR 290 |
Rajasthan | INR 350 |
West Bengal | INR 420 |
Karnataka | INR 525 |
Maharashtra | INR 500 |
MSP | INR 431 |
MRP | INR 475 |
Sometimes accidents produce the best ideas.
During early distillation experiments, the team accidentally left the botanicals soaking for longer than intended. The result was an intensely aromatic gin with almost double the juniper character of the original.
Initially released as a limited edition in 2020, Juniper Bomb became so popular that NĀO Spirits decided to keep it in regular production.
This expression is aimed at people who love classic, juniper-heavy gins similar to traditional London Dry styles.
It is less citrus-driven than the original and significantly more resinous and pine-forward.
ABV: 42.8%
Tasting Profile
It works particularly well in Martinis and classic Gin & Tonics where the juniper flavour remains the star.
State | Approx. Price |
|---|---|
Goa | INR 1,450 |
Haryana | INR 1,800–2,000 |
Karnataka | INR 2,390 |
Maharashtra | INR 2,500 |
Coffee and gin may sound unusual, but No Sleep became one of the most talked-about Indian gin releases because of its unique production method.
Instead of diluting the spirit with water after distillation, NĀO Spirits uses cold brew coffee. This creates a layered gin with roasted coffee aromas while allowing the botanical profile to remain noticeable.
Unlike coffee liqueurs, No Sleep is still unmistakably a gin. The coffee acts as an additional flavor layer rather than overwhelming the spirit.
It works beautifully with tonic water, soda or even Espresso Martinis.
ABV: 42.8%
Tasting Notes
State | Approx. Price |
|---|---|
Goa | INR 1,450 |
Broken Bat is perhaps the most uniquely Indian gin ever created.
Launched in November 2022, this limited edition is aged using toasted Kashmir willow cricket bats collected from cricketers and fans across India and the UK.
The willow is toasted before being steeped in the gin for six to eight weeks, creating subtle woody characteristics rarely found in gin.
The result is somewhere between a traditional gin and a lightly aged spirit.
ABV: 42.8%
Tasting Notes
This is best enjoyed neat or over a large cube of ice rather than with tonic.
State | Approx. Price |
|---|---|
Goa | INR 1,650 |
Haryana | INR 1,600–2,000 |
Released in 2024, Punk Gin brought a fresh take on pink gin to the Indian market.
Unlike many commercial pink gins that rely on artificial coloring or added sugar, Punk Gin uses real Mahabaleshwar strawberries to naturally infuse both flavor and color.
The result is a subtle fruit-forward gin rather than a sweet flavored spirit.
Juniper remains clearly identifiable, while the strawberries contribute gentle berry notes and a soft pink hue.
ABV: 42.8%
Tasting Notes
It works particularly well in Spritzes, Gin & Tonics and sparkling wine cocktails.
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State | Approx. Price |
|---|---|
Goa | INR 1,450 |
Each expression caters to a different style of drinker.
Whether you're making your first Gin & Tonic or expanding an existing collection, the Greater Than portfolio offers something for almost every palate.
When Greater Than launched in 2017, India already had premium whiskies, rum, and beer, but there were very few homegrown craft gins. Imported London Dry gins dominated premium bars, while Indian consumers largely associated gin with basic mixers.
Greater Than helped change that perception.
It became the first Indian craft London Dry Gin to gain widespread acceptance among bartenders, cocktail bars, and consumers. Over the years, the brand has received recognition at international spirits competitions and is now exported to several countries across Asia, Europe, and the Middle East. Along with Hapusa, another gin from NĀO Spirits, Greater Than played a major role in putting Indian craft gin on the global map.
Today, it is regularly featured in India's leading cocktail bars and is considered one of the country's benchmark craft spirits.
One of the biggest strengths of Greater Than is its versatility. Since the gin stays true to a classic London Dry profile, it works well in almost every traditional gin cocktail.
The easiest and arguably the best way to enjoy Greater Than.
Recipe
The citrus and juniper shine beautifully without being overpowered.
Because Greater Than is juniper-forward, it performs exceptionally well in Martinis.
Recipe
Stir over ice and garnish with either an olive or lemon twist.
Equal parts gin, sweet vermouth and Campari create one of the world's most iconic cocktails.
Greater Than's peppery finish helps balance the bitterness.
A simple cocktail that allows the gin to remain the hero.
Mix:
Shake with ice and serve chilled.
Refreshing, citrusy and ideal for Indian summers.
Combine gin, lemon juice, sugar syrup and soda water for a light highball.
Because of its crisp botanical profile, Greater Than pairs surprisingly well with Indian food.
Some excellent combinations include:
The citrus and spice notes help cut through rich dishes without overpowering them.
A quality gin deserves more than being drowned in sugary mixers.
Here are the best serving styles:
Still the benchmark.
Use premium tonic, plenty of ice and a citrus garnish.
A lighter option that highlights the botanicals even more.
Perfect for those who enjoy spirit-forward drinks.
Juniper Bomb and Broken Bat are both enjoyable neat or over a single large ice cube.
For No Sleep, try mixing with tonic or using it in an Espresso Martini-style cocktail.
For most people, yes. The original Greater Than remains one of the best-value premium craft gins available in India. It delivers genuine London Dry character without the premium pricing of imported brands like Beefeater, Tanqueray, or Bombay Sapphire.
If you already enjoy classic gin, Juniper Bomb offers an even bolder experience. Those looking for something experimental should try No Sleep or Broken Bat, while Punk Gin is a good option for drinkers who prefer a lighter, fruit-forward profile.
One of Greater Than's biggest strengths is consistency. The quality has remained reliable since launch, making it a favorite among bartenders and home enthusiasts alike.
Greater Than is now available in most major Indian liquor markets, although availability varies by state. It can commonly be found in:
It is also available through licensed liquor retailers and state-approved alcohol delivery platforms where regulations permit.
In less than a decade, Greater Than has gone from being an experimental Indian craft gin to one of the country's most recognized premium spirits. It proved that an Indian-made London Dry Gin could compete with established international labels while remaining affordable enough for everyday drinkers.
The original London Dry continues to be the best all-round bottle for most consumers, offering bright citrus, clean juniper, and excellent versatility in cocktails. Juniper Bomb is perfect for gin purists, No Sleep showcases an innovative coffee-forward twist, Broken Bat stands out as one of the world's most original gin experiments, and Punk Gin offers a naturally fruity alternative without relying on artificial flavors.
Whether you're building your first home bar or looking to explore India's growing craft spirits scene, Greater Than remains one of the strongest recommendations in its category.
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