GREY GOOSE Launches “GREY GOOSE Hôtel” Campaign with Zoe Saldaña: A Celebration of Joy, Leisure & French Flair

In a world that constantly champions hustle culture and relentless productivity, GREY GOOSE Vodka offers a refreshing reprieve. The iconic French vodka brand launched in 1997 has unveiled its latest global campaign, GREY GOOSE Hôtel, a whimsical, joy-filled experience fronted by OSCAR winning actor Zoe Saldaña. With storytelling that captures the spirit of joie de vivre, this campaign encourages audiences to savour moments of pleasure and live life with ease – very much like the French do.

The Campaign: Where Leisure Meets Luxury

GREY GOOSE Hôtel isn’t just a marketing concept – it’s a state of mind. Set against the stunning backdrop of Lake Como in Italy, the campaign invites consumers to metaphorically “check in” to a world where time slows down, cocktails flow freely, and the only goal is to enjoy the present.

Created in collaboration with BBH (Bartle Bogle Hegarty) USA and directed by Martin Werner, with cinematography by Oscar-nominated Rodrigo Prieto, the campaign is visual storytelling at its finest. From elegant hotel lounges to sun-drenched beaches, every frame exudes style, indulgence, and effortless fun.

Zoe Saldaña Returns To Grey Goose With Purpose

Zoe Saldaña, who previously worked with GREY GOOSE nearly two decades ago, returns as the perfect ambassador for this campaign. Her involvement adds both star power and sincerity to the project.

In her words:

“Working on GREY GOOSE Hôtel has been a great reminder to stop fretting about being productive and start saying 'yes' to more moments that inspire joie de vivre.”

The campaign’s central message? Rediscover joy in the everyday and don’t let productivity steal your pleasure.

The Films: Crafting Stories Of Spontaneity

Two short films are currently the cornerstone of the GREY GOOSE Hôtel campaign:

• "Last-ish Call": Saldaña tiptoes through the hotel after hours, mischievously gathering cocktail ingredients to keep the night going – because at the GREY GOOSE Hôtel, “last call” is just a suggestion.
  
  
• "Not So Dry Martini Cocktail": Debuting in July, this vignette sees Saldaña and her friends laughing through a sudden rainstorm on the beach, turning a potential washout into a memorable, joy-filled moment. Their GREY GOOSE martinis may be a bit wetter, but the vibes are all the better for it.

Both films are underpinned by a carefree attitude that encourages embracing the unexpected, all while enjoying premium cocktails.

Beyond the Screen: Real-Life Activations

The GREY GOOSE Hôtel experience won’t just live on screens. In true immersive fashion, GREY GOOSE plans to roll out experiential pop-up events throughout the year. These real-world activations will allow fans to “check in” to curated experiences, offering everything from cocktail tastings to European-inspired leisure moments.

Timed to coincide with major summer sporting events like the NBA Finals, Wimbledon, and the US Open Tennis Championships, the campaign’s presence will span television, digital platforms, and social media.

The Signature Serve: Le Zoé Spritz

No GREY GOOSE campaign would be complete without a signature drink. The Le Zoé Spritz, personally endorsed by Saldaña, is a refreshing blend of:

• 1.5 oz GREY GOOSE Vodka
  
  
• 1.5 oz Rosé Wine from Provence
  
  
• 1.5 oz Perrier Sparkling Water
  
  
• 3 oz Strawberry Juice
  
  
• 0.5 oz Fresh Lemon Juice
  
  
• Garnish: Sliced Strawberries, Blueberries, and a Sprig of Thyme

This vibrant summer cocktail embodies the essence of the campaign – elegant, refreshing, and delightfully easy to enjoy.

A French Vodka With A Global Spirit

Crafted with just two ingredients – single-origin Picardie wheat and natural spring water from Gensac-la-Pallue – GREY GOOSE remains committed to quality and transparency. With a 100% traceable production process and one-time distillation, the vodka delivers a clean, smooth taste that stands out in any cocktail.

The GREY GOOSE portfolio includes its classic vodka along with premium flavored options like La Poire, L'Orange, and Le Citron, as well as the alpine-inspired GREY GOOSE Altius.

Summing Up

GREY GOOSE Hôtel isn’t just a campaign - it’s a call to reset, recharge, and rediscover life’s simple pleasures. With Zoe Saldaña leading the way and immersive experiences on the horizon, GREY GOOSE is inviting everyone to pour a drink, pause time, and embrace the art of living well.

As the brand aptly puts it:
Make time wait.
Sip responsibly.
Live joyfully.