India's Whisky Trails: A New Frontier in Experiential Tourism

Whisky tourism, once synonymous with the misty highlands of Scotland and the serene distilleries of Japan, is now making a spirited entry into India. With a burgeoning premium whisky market and a rich tapestry of cultural experiences, India is crafting its own niche in the world of whisky tourism.

The Rise of Whisky Tourism in India

Whisky tourism involves more than just tasting; it's about immersing oneself in the journey of whisky-making—from grain to glass. In India, this experience is gaining momentum, with distilleries opening their doors to enthusiasts eager to delve into the art and science behind their favorite drams.

Amrut Distilleries, Bengaluru: The Pioneer of Indian Single Malts

Established in 1948, Amrut Distilleries in Bengaluru holds the distinction of launching India's first single malt whisky in 2004. Amrut Fusion was ranked the third-best whisky globally by Jim Murray in 2010, placing Indian whisky firmly on the global map.

What to Expect:

• Legacy-Rich Craftsmanship: While currently not open for public tours, Amrut’s decades-old heritage and mastery over Indian barley and aging techniques in Bengaluru’s unique climate are key highlights.
• Global Recognition: Amrut expressions like Fusion, Peated, and Naarangi are award-winning and readily available for retail purchases and premium tastings at select venues.
• Brand Storytelling: Engage with the brand through whisky-tasting festivals, curated pop-up events, and high-end retail experiences across India.

Paul John Visitor Centre, Goa: A Tropical Whisky Haven

Nestled in the coastal village of Cuncolim, Goa, the Paul John Visitor Centre stands as India's pioneering single malt distillery open to the public. Established by John Distilleries, this center offers an immersive experience into the world of whisky-making.

What to Expect:

• Guided Distillery Tours: Witness the meticulous process of whisky production, from mashing to maturation, using traditional copper pot stills.
• Tasting Sessions: Sample a range of expressions, including Brilliance, Edited, Bold, and Select Casks, each reflecting the unique Goan terroir.
• Architectural Charm: The center boasts a blend of Goan-Portuguese aesthetics, with oyster-shell windows and rustic interiors.
• Tour Packages: Options range from a basic distillery tour at ₹450 to comprehensive tasting sessions priced up to ₹1,500.

Open Monday to Saturday, 11 AM to 4 PM. Closed on public holidays.

Radico Khaitan's Rampur Distillery: Heritage Meets Craftsmanship

Radico Khaitan, one of India’s oldest distillers, is behind the luxurious Rampur Indian Single Malt. Located in the foothills of the Himalayas in Uttar Pradesh, the distillery benefits from unique climate conditions that influence maturation.

What to Expect:

• Old-World Charm: Though not yet fully open to the public, the distillery's architecture and Himalayan climate add a distinct character to their whiskies.
• Exclusive Tastings: Rampur Select, Double Cask, and Asava are available at premium outlets and curated tasting events.
• Cultural Integration: Rampur whiskies emphasize Indian heritage, often blending elements of royal history with modern packaging and presentation.

Economic and Cultural Impact

The growing interest in whisky tourism is not just a cultural trend—it's an economic force. The Indian whisky market is projected to grow at over 7% annually until 2028. This boom supports domestic tourism, creates jobs, and strengthens Indian whisky’s international identity. Some distilleries have reported a 30–40% rise in visitors since 2022, and experts estimate that whisky tourism could grow into a ₹300–500 crore industry in the near future.

Summing Up

India’s whisky trails are more than just scenic stops—they’re immersive journeys into history, craftsmanship, and flavor. Whether you're sipping seaside in Goa, soaking in Bengaluru’s whisky legacy, or chasing Himalayan notes in Rampur, whisky tourism in India promises a spirited adventure.So, which distillery will you visit first?