Coachella is here and it is making all the headlines! However, amidst the electrifying Justin Bieber, Sabrina Carpenter, and Karol G headliners, if there’s something that managed to grab eyeballs, it has to be Kendall Jenner’s 818 Tequila. User data has shown that 818 Tequila has emerged a winner on social media, amassing millions in engagement and driving valuable media attention. If you’re curious about 818 Tequila and what it is, here is a detailed guide about this tequila.
Data from creator marketing platform Traackr revealed that a number of spirit brands dominated social media over the first weekend of Coachella 2026. The first Coachella weekend took place from April 10th to April 12th, 2026.
Traackr’s data shows a sample set of 2,39,800 creators from the United States, Europe, and Asia with interests in beauty, fashion, and common lifestyle categories. It analyzed thousands of posts that tagged Coachella and mentioned or featured food, beverage, and spirits brands.
Rising on the top of all brands was Kendall Jenner’s 818 Tequila. It was mentioned or featured by 290 creators in 536 posts. It gained 2.2 million engagements and 32 million video views.
Over the first Coachella weekend of 2026, 818 Tequila saw posts relating to the brand jump by 93% compared with the week prior.
818 Tequila’s story begins in the famed Jalisco region of Mexico where the finest Blue Weber agave is produced. They work with a distillery partner in the Amatitan region in Jalisco, the largest grower of Blue Weber Agave in Mexico. The brand waits for at least 7 years for the agaves to reach peak maturity.
Hand-selected agaves are then cooked in traditional, twenty-ton ovens for thirty hours or more at 96 degrees Celsius.
Then, the cooked agave with motorized stone Tahona pits. The technique has been used for centuries in tequila production and is the most traditional method.
The extracted juice is fermented in unique wood and stainless steel tanks for about 48 hours using leftover agave fibers from their tahonas. The mixture is then inoculated with native yeast for a deeper aromatic expression.
Once mature, they are cooked carefully for 30+ hours after which they’re fermented for 70 hours before being distilled in pot stills.
The tequila is then distilled in hand-built copper alembic pot stills of the highest quality. First the tequila is distilled to 24% alcohol volume and then to 48% alcohol volume.
From distillation, the tequila is then aged in both American and French Oak.
Also Read: Blanco vs Reposado Tequila: What Is The Difference
818 Tequila by Kendall Jenner is an aged Anejo Reserve that the company launched with the decades of expertise and passion of 818’s Master Tequileros.
The blend is an award-winning blend of Anejo and Extra Anejo tequila aged up to 8 years.
The tequila has a taste of cooked agave, vanilla, cinnamon, dried berries, and praline.
On the nose, it has notes of vanilla, clove, cinnamon, toasted nuts, honey, orange peel, and black cherry. With a light amber body and copper hues, it is full-bodied and ends with a silky smooth finish.
The blend is masterfully aged in French and American barrels that greatly enhance its taste and mouthfeel.
Apart from the masterful blend, the Eight Reserve stands out for its unique bottle design. The tequila comes in a handmade ceramic decanter produced by artists in Pachuca, Mexico. The shape resembles an ‘eight’ along with an ‘infinity’ symbol.
Also Read: Blanco vs Reposado Tequila: What Is The Difference
Tequila Blanco: INR 11,380 approximately
Tequila Reposado: INR 13,621 approximately
Prices can vary depending on individual states, local excise duties, and other duties.
818 Tequila by Kendall Jenner is definitely one of the most premium tequila brands across the globe. During the first Coachella weekend, the brand garnered a lot of attention on social media and is gaining popularity among discerning audiences. Have you tried this premium tequila?
