If you enjoy having Scotch whisky, there’s a new one on the block that you cannot miss. Former England cricket captain and investor in Ardent Alcobev, Kevin Pietersen, has made his entrance into the Indian liquor market with the launch of Dram Bell, a premium blended Scotch whisky. Crafted in the scenic Scottish Highlands by Angus Dundee Distillers, Dram Bell features two distinct blends – a classic option and a five-year-aged variant, both tailored to appeal to the Indian palate.
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Launched in Maharashtra this November, Dram Bell has already received an overwhelmingly positive response, with plans for expansion into northern India on the horizon.
Pietersen explains his motivation, saying, “India’s remarkable growth over the last decade offers unique opportunities, and creating something exceptional for the Indian consumer was a swift decision.”
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Launched in Maharashtra this November, Dram Bell has already received an overwhelmingly positive response, with plans for expansion into northern India on the horizon. Pietersen explains his motivation, saying, “India’s remarkable growth over the last decade offers unique opportunities, and creating something exceptional for the Indian consumer was a swift decision.”
